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SEO & GEO.

360° visibility: Google, ChatGPT, Perplexity, AI Overviews, Gemini.

Definition · SEO & GEO

SEO (Search Engine Optimization) optimises visibility on Google and Bing. GEO (Generative Engine Optimization) optimises citation by AI engines: ChatGPT, Perplexity, Google AI Overviews, Gemini. Studjoow combines both for 360° visibility.

Why it matters
in 2026

2026 is the year search shifts. Google AI Overviews intercepts informational queries before the user clicks. ChatGPT and Perplexity replace Google for 30% of long-tail searches. AI engines no longer give 10 links — they give a synthetic answer with a few citations. If you are not cited, you do not exist. GEO (Generative Engine Optimization) has become as critical as traditional SEO. Done well, it earns you positions in LLMs ahead of your competitors. Misunderstood, it leaves you invisible despite your expertise. Studjoow combines classic SEO (Google rankings) and modern GEO (AI citations) for 360° visibility. No SEO without GEO in 2026.

SEO & GEO · 1

Studjoow approach

Full audit (Sk:vr + manual analysis), keyword and entity strategy, on-page and technical optimisations, citation-friendly content creation, Google ranking and AI mention tracking. Monthly reporting, continuous adjustments.

Method

The project, step by step.

6 mapped steps, from brief to launch. Each step produces a deliverable validated with you before moving to the next.

  1. Sk:vr audit.

    Initial SEO + GEO score in 10 seconds. Identification of strengths, weaknesses, and quick wins.

  2. In-depth audit.

    Manual analysis: architecture, content, technical health, authority, citation-readiness for LLMs. Prioritised action plan.

  3. Entity & keyword strategy.

    Mapping entities to own, strategic keywords, search intent, semantic clusters. Editorial roadmap.

  4. Technical optimisations.

    CWV, indexation, sitemap, robots.txt, llms.txt, hreflang, full JSON-LD (Article, Person, Organization, FAQ, Product).

  5. Content creation.

    Citation-friendly articles: clear definitions, structured lists, FAQs, quantified data. Content designed to be cited by LLMs.

  6. Tracking & adjustments.

    Tracking Google rankings, ChatGPT/Perplexity/AI Overviews mentions, per-page performance. Actionable monthly reporting.

Everything included

The scope, no surprises.

  • Full audit (Sk:vr + manual analysis)
  • Keyword and entity strategy
  • On-page optimisation (titles, meta, hierarchy)
  • Technical optimisation (CWV, indexation, sitemap, robots, llms.txt)
  • Full JSON-LD schemas (Article, Product, FAQ, Person, Organization)
  • Strategic internal linking
  • Citation-friendly content creation
  • Preparation for AI Overviews and ChatGPT search
  • Google ranking + AI mention tracking
  • Actionable monthly reporting
SEO & GEO · 2

What you receive

Typical deliverables.

  • Deliverable · 01

    Initial audit report (PDF + video debrief)

  • Deliverable · 02

    Prioritised action plan (impact / effort)

  • Deliverable · 03

    Technical optimisations deployed

  • Deliverable · 04

    Content written and published

  • Deliverable · 05

    Rankings and AI mentions dashboard

  • Deliverable · 06

    Monthly progress report

The Studjoow difference

Why here over anywhere else ?

Top asset

Sk:vr included.

Our in-house tool Sk:vr delivers a full audit in 10 s. Included in every engagement. No other agency offers this.

  • 02

    GEO expertise.

    GEO (visibility in LLMs) is our speciality. We wrote the French-language reference glossary (395 terms).

  • 03

    Content designed for LLMs.

    Clear definitions at the top of the page, structured lists, JSON-LD FAQs: our content is cited by ChatGPT and Perplexity from day one.

  • 04

    AI mention measurement.

    We monitor your appearances in ChatGPT, Perplexity, AI Overviews, Gemini. Not just Google. That is what 360° visibility means.

Toolbox

Stack & technologies.

Tools I use daily for this discipline. Chosen for performance, maintainability, and portability.

  • Sk:vr
  • Google Search Console
  • Bing Webmaster
  • GA4
  • Ahrefs
  • Schema validator
  • Lighthouse
  • CrUX
  • PageSpeed Insights
  • Anthropic Claude
  • OpenAI GPT

For whom

This expertise applies to you if :

  • Profile 01

    E-commerce sites wanting to double organic traffic

  • Profile 02

    Brands with low visibility despite genuine quality

  • Profile 03

    Media and blogs seeking to appear in LLMs

  • Profile 04

    Local sites with high geographic stakes

SEO & GEO · 3

Myths & reality

Common misconceptions.

  1. Myth 01

    SEO is dead because of AI.

    Reality

    SEO is evolving: you now need to optimise for Google AND for LLMs. The principles remain (quality, structure, authority); the signals change.

  2. Myth 02

    You need to pay to appear in ChatGPT.

    Reality

    ChatGPT cites well-structured sites organically. No paid placement is possible. Visibility comes from content quality and llms.txt.

  3. Myth 03

    SEO takes years to show results.

    Reality

    Technical SEO shows results in 4 to 8 weeks. Content in 3 to 6 months. GEO can be faster with a citation-friendly structure.

FAQ

Questions I get asked.

  • What is the difference between SEO and GEO?

    SEO (Search Engine Optimization) optimises visibility on Google and Bing — traditional search results. GEO (Generative Engine Optimization) optimises citation by conversational AIs: ChatGPT, Perplexity, Google AI Overviews. The two complement each other.

  • How long to see results?

    First signals between 4 and 8 weeks (technical SEO, indexation), significant results between 3 and 6 months (rankings, traffic). GEO can yield faster results with well-structured content and a clean llms.txt.

  • What is an llms.txt file?

    A file at the root of a site that describes its content for LLMs, like robots.txt for search engines. It lists important pages and their summaries. An emerging standard in 2026, widely used by Anthropic, OpenAI and Perplexity.

  • How do you appear in AI Overviews?

    Citation-friendly content (clear definitions, structured lists, FAQs), full JSON-LD schemas, domain authority, and pages optimised for informational queries. No hack possible: quality is what counts.

  • Will my WordPress SEO survive a rebuild?

    Yes if URLs are preserved and 301 redirects are clean. Studjoow always prioritises SEO preservation on rebuilds: no positions lost, sometimes positions gained thanks to improved performance.

Let's go ?

First conversation is free, no commitment. If seo & geo is your need, I'll get you a detailed recommendation within 48 hours.

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