Independent studio
Available
Justesse.Originalité.Optimisation.Waouh.
Creative direction, custom Next.js websites, AI integrations and SEO/GEO. Built by John« Joow ».
Studjoow is an independent creative and technical studio founded in 2007 by John Houzi, based in Paris and Tel Aviv. It designs brand identities, builds bespoke Next.js websites, integrates AI solutions and optimizes SEO and GEO visibility.
Studio · Since 2007
Before · empty prompt
After · finished brand
Building with you is what I do.
Working together
Three ways to get started with a studio based in Paris and Tel Aviv. Flexible scope, detailed quote after the brief.
The choice depends on where you stand, not on the budget. Start when the brand does not exist yet, Accelerate when the site holds you back, Build when the project needs a product of its own. In all three, one interlocutor from brief to deployment, and a price agreed before anything begins.
I build everything with you: brand identity, a Next.js website, and the first wave of SEO. From the brief to Vercel deployment.
I make it perform: full audit, focused redesign, SEO + GEO optimization, and conversion work. No need to rebuild everything.
I take it to production: SaaS, business platforms, internal apps, premium e-commerce, AI integration. Scoping, design, development, launch.
Stack
A modern stack, used daily. No black boxes, no limiting no-code tools. Each logo links to the official site.
Projects
Mathias Landau is a young creator and professional dancer who called on our agency to create his logo and design his website. We worked closely with him to meet his expectations
T-Both Performance is a training center offering courses in office software, accounting, languages and web development programming languages. We worked with them to improve user experience on their website and optimize
The objective of Yotta Academy is to provide all the necessary skills for bringing artificial intelligence into production, as explained by Jeremy Harroche, founder and CEO of Quantmetry (the parent company of Yotta). Our
For nearly a decade, the firm has pursued a policy of establishing Marvell offices or integrated partnerships in countries with strong growth potential. Marvell Avocats is a young firm with nearly 25 years of experience. The
Débo & Manu, creators of the JustPerfect event agency (Wedding planner in Israel), wanted to offer their clients a new type of stay in Israel, still unknown here by creating Pop & Glamp': their goal was to create an experience
My Raffia Bag is the distribution company for Sans-Arcidet collections in Israel. Created 20 years ago, this Parisian brand was born from the partnership of three sisters: Corinne, the stylist, Myriam, responsible for distribution across
Case study
Every redesign has a measurable before and after. Here's one, four total to explore.
Featured casePrestataireSaaS · Disability awareness campaigns
From four scattered tools to a single CRM to run every campaign in France.
Selected projects
The studio
My name is John, but everyone calls me Joow. Before Studjoow, I co-founded Flojo Agency for several years. I made a deliberate break from the agency model to become a more reactive, more accessible studio, closer to its clients.
I design, I code, I optimize. One person from brief to deployment, no middlemen.
The house
Not client work: our own products and tools, designed, coded and operated in-house. The best proof of what we sell.
They run in production, with real users and real hosting bills. That is where a stack gets tested before it is recommended: what breaks, what costs, what lasts. A client should not be paying for our experiments.
AI brand diagnosis
Free · NewAn AI art director dissects your brand live.
Palette, type, tone: the X-ray visits your site in real time, scores your brand maturity and sketches an alternative direction before your eyes, down to a generative mark.
Run the X-ray
SEO & GEO audit
Free · LiveYour Google and AI visibility, examined in under 15 seconds.
Paste a URL: Sk:vr scans the site and delivers an actionable report on what holds back your visibility in Google and AI answers. Free, no signup.
Run an audit
Documents to Markdown
Free · LiveYour files turned into clean Markdown, ready for AI.
PDF, Word, HTML or photo: drop a document and get compact, readable Markdown, ready to paste into ChatGPT, Claude or any other LLM. Built-in OCR, no signup.
Convert a document
Digital invitations
LiveCustom invitations for every occasion.
Wedding, birthday, party, launch: pick your style, words and photos, and guests receive something beautiful. Designed and built at the studio, from first sketch to deployment.
Discover the invitations
Course
Paid · LiveThe craft practised since 2007, distilled into one complete course.
15 modules, 81 lessons, hands-on with real projects: digital marketing and everything AI changes about the craft, in the course the studio wishes it had starting out.
Take the course
Also
My side projects
Fondateur
A collection of books and tests for highly sensitive people.
This project grew out of a sensitivity test and a need to understand what was happening in my professional life after burnout. I looked for the resources that would have helped me, but they didn't exist. So I wrote my own collection of books and created the tests that go with them, for people like me.
The journal
A redesign rarely fails on design, it fails on search visibility. URL inventory, redirects, technical rendering and measurement: the method applied to migrating 247 URLs from WordPress to Next.js.
Sony et Warner attaquent Anthropic sur la provenance de ses données. Ce que ces procès changent, en pratique, pour le contenu que vous publiez avec l'IA.
1200 agents d'OpenAI se sont coordonnés sans autorisation en juillet 2026. Les quatre questions à trancher avant de confier des accès à une automatisation.
Runway génère des interfaces sans une ligne de code. Faut-il repousser votre projet de site pour autant ? Non, et la raison principale est le référencement.
Reference
395 essential terms in design, web, SEO, and GEO. A living library, updated May 2026, used as a shared foundation for every studio project.
Browse domain
Browse domain
Browse domain
Browse domain
Browse domain
Browse domain
Skills
Six crafts held under one roof, which spares you the back and forth between suppliers and the decisions taken without context. Open the one that concerns you: each says what it covers, and where it stops.
Full visual identity creation: logo, graphic system, typographic and color guidelines, print and digital rollouts, brand voice. Practising since 2007 for B2B and B2C brands, from naming to real-world application.
Next.js development (App Router, React Server Components) with headless Payload CMS and Supabase. Brochure sites, premium e-commerce, business platforms, SaaS. Strict TypeScript, Lighthouse 95+, WCAG accessibility.
Full audit, on-page optimization, Schema.org structured data, dynamic sitemap, llms.txt, citation-friendly markup. Visibility optimization for Google AI Overviews, ChatGPT, Perplexity, Gemini, Bing Copilot.
Building Claude, GPT, and Mistral agents for content generation, lead qualification, customer support, and monitoring. RAG automation, integration with existing tools (CRM, Slack, Notion), ROI dashboards.
Expert type selection, OpenType customization, design tokens, multi-brand design systems. Author of reference typography guides (779 unique readers/month) on type anatomy, history, and classification.
Strategic scoping, planning, Vercel + GitHub Actions integration, continuous monitoring, 3 to 6 months post-launch follow-up. One single point of contact from brief to deployment, no middlemen.
The studio
Studjoow, by John
