Justesse.Originalité.Optimisation.Waouh.

LogoLogotype

A unique graphic representation that visually identifies a brand, product, or organization. A core element of visual identity, it typically combines a graphic mark with typography.

Brand Guidelines

A reference document that defines the usage of a logo, colors, typefaces, and visual elements of a brand. It ensures consistency across all touchpoints: website, print, signage, and social media.

PictogramPicto

A simplified graphic representation of an idea, action, or object. Universal and comprehensible without text, it transcends language barriers and is used in signage, interfaces, and packaging.

Infographic

A synthetic visual representation combining text, data, and illustrations to simplify complex subjects. Often formatted vertically, it improves readability, retention, and shareability.

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SSRServer-Side Rendering

Page built on the server at each visit. Good SEO, expensive.

CDNContent Delivery Network

Network of servers distributed globally (Cloudflare, Vercel Edge, Fastly).

HTTPS

HTTP encrypted via TLS. Required for SEO since 2014.

APIApplication Programming Interface

Interface allowing two applications to communicate. REST and GraphQL are web standards. Connects front-end, back-end, third-party services, and integrations.

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Backlink

A link from another website to yours. The currency of off-page SEO.

Crawl budget

Number of pages Google crawls per day on a given domain.

Featured Snippet

Answer box in position zero, above standard search links.

Title tag

The `<title>` tag; Google's most important editorial signal. 50–60 characters.

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GEOGenerative Engine Optimization

Optimization to be cited by conversational AI systems.

AI Overviews

AI-generated answers featured at the top of Google Search results. Reached 1.5 billion monthly users by 2026.

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness. Google's framework for evaluating content quality.

AEOAnswer Engine Optimization

Similar term that emphasizes answer engine optimization.

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SEASearch Engine Advertising

Paid advertising in search engines (Google Ads).

Google Analytics 4GA4

Google's audience analytics tool, based on events rather than sessions. Measures traffic, user journey, conversions, and attribution. Successor to Universal Analytics since July 2023.

ROASReturn On Ad Spend

Return on ad spend.

CTRClick-Through Rate

Click-through rate: clicks divided by impressions. Measures the appeal of an ad, email, or search result. A low CTR signals weak relevance.

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Pantone

Pre-mixed Pantone reference ink, applied solid on press. Used for out-of-gamut colors, fluorescents, metallics, and guaranteed color accuracy.

Offset

The most widely used indirect printing process for medium and large runs. The image transfers via a blanket before reaching paper. High quality, cost-effective above 500 copies.

Digital

Direct printing from a file, without plates or cylinders. Suited for small runs, variable data, and tight deadlines. Quality comparable to offset since 2020.

Four-Color PrintingQuadri

Image reproduction through overlapping cyan, magenta, yellow, and black inks. The standard technique for color printing, sufficient for 90% of applications.

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