A brand identity that earns trust at first glance.
Logo, palette, typography and clear rules, brought together into a coherent system that works from your business card to your website. Designed by a studio that also builds the site.
Why it matters
Trust is visual before it is rational.
Visual inconsistency, colours that drift, mismatched fonts, unstable layouts, signals amateurism and erodes trust. In e-commerce, weak visual consistency on the checkout page can cut conversion by 20 to 40%. A strong identity is not decoration: it is what makes a brand recognisable, credible and memorable.
Go deeper on our branding expertise page, or explore our colour guides.
What you get
A complete, coherent system.
Logo & variants
Primary logotype, secondary versions, monogram, light/dark variants and formats.
Palette & typography
Colours with HEX/RGB/CMYK codes, accessible contrast, fonts and a type scale.
Usage rules
Clear space, minimum sizes, do and do-not, tone and iconography.
Design system
Reusable colour and type tokens, ready for web (CSS variables) and print.
How we work
From blank page to a brand you own.
Exploration & moodboard
We clarify positioning, values and references. A visual direction agreed before drawing.
Concepts & iterations
Logo and visual-system routes, presented and refined together until it clicks.
Brand guidelines
Every rule documented: colours, typography, usage, application examples.
Delivery & integration
Figma source files + PDF + exports. And since we also code, we integrate it straight into your site.
FAQ
Brand identity, explained.
What is the difference between a logo, a visual identity and branding?
The logo is a graphic mark. The visual identity is the full system: logo, colours, typography, iconography, layout. Branding covers everything: visual identity, positioning, tone of voice, values, customer experience. The logo is only a fraction of the brand.
What does a brand guideline document contain?
A guideline document includes the logotype and its variants, the colour palette, typography, usage rules and application examples (web, print, social). It is delivered as a PDF plus Figma source files, ready to integrate into code.
How do you choose the right colours for an identity?
Starting from positioning: cool colours (blue, grey) signal rigour and technology, warm colours (red, orange) energy, neutral tones premium simplicity. The final palette must work on light AND dark backgrounds, in print and on screen, and pass WCAG contrast for accessibility.
How long does an identity take?
Between 2 and 6 weeks depending on complexity: exploration, moodboard, concepts, iterations, delivery. We set the pace with you from the start.
How much does a brand identity cost?
It depends on scope (logo only, full identity, print and web applications). We start with a free call to scope the need, then a clear fixed quote. Our pricing and plans are public on the Pricing page.
Give your brand a face people remember.
A free call to talk through your brand, your market and your goals. Clear advice, a fixed quote, no commitment.