Top asset
No lock-in.
Standard TypeScript code, deployable on Vercel, Cloudflare, AWS, Netlify, or self-hosted Docker. If you change providers, any Next.js developer can pick it up.
Web development.
Modern Next.js, Payload, Supabase stack. Performance, SEO, and accessibility built into the code.
Definition · Web development
Studjoow builds custom websites and web applications with a modern stack: Next.js 16, React 19, Payload CMS 3, Supabase, deployed on Vercel or Cloudflare. Lighthouse 95+, WCAG 2.2 AA accessibility, SEO and GEO built into the code from day one.
Why it matters
in 2026
WordPress ruled for 20 years. It still powers 40% of the web. But in 2026, its limitations are visible: slow to load, vulnerable to plugins, penalised by Google on Core Web Vitals, invisible to LLMs. Newer platforms — Next.js, Astro, Remix — offer what WordPress can no longer deliver: native performance, security by default, SEO and GEO built in. Studjoow has specialised in Next.js + Payload CMS because this combination gives clients the best of both worlds: an ultra-performant front end, a back office as simple as WordPress, and full code portability. No lock-in, no manual plugin updates, no technical debt. Real TypeScript code, deployable anywhere.
Web development · 1
Studjoow approach
Architecture designed for performance and maintainability. Tests, monitoring, and analytics from day one of deployment. No proprietary frameworks, no limiting no-code: real maintainable code, deployable anywhere.
Method
The project, step by step.
7 mapped steps, from brief to launch. Each step produces a deliverable validated with you before moving to the next.
Architecture.
Choosing the right stack (marketing site vs e-commerce vs SaaS), data modelling, route planning, caching strategy.
Setup & design system.
Next.js + Payload + Supabase initialisation, integration of the Figma design system into React components, Tailwind configuration.
Building key pages.
Implementation of priority pages (home, detail pages, forms), iteration with the client, continuous validation.
Admin & content build.
Payload CMS configuration for editorial autonomy: collections, fields, access controls, live preview.
Data migration.
If rebuilding: extraction of existing content (WordPress, Wix, Webflow), structuring, import into the new CMS, URL verification and 301 redirects.
QA, performance, accessibility.
Lighthouse tests, axe DevTools, keyboard navigation, screen reader. All Google metrics green before go-live.
Deployment & handover.
Progressive launch (staging → preview → production), team training (1 to 2 h), technical documentation delivered on GitHub.
Everything included
The scope, no surprises.
- Premium marketing sites (Next.js or WordPress)
- Custom WordPress sites, themes & plugins
- Custom e-commerce (Stripe, WooCommerce, Shopify alternative)
- Web applications (SaaS, dashboards, custom CRM)
- iOS & Android mobile apps (React Native)
- WordPress, Wix, Webflow to Next.js migrations
- Headless CMS (Payload, Sanity, Strapi)
- Third-party API integrations (Stripe, Resend, HubSpot)
- Performance (Lighthouse 95+, Core Web Vitals green)
- WCAG 2.2 AA accessibility
- Vercel / Cloudflare hosting with edge functions
Web development · 2
What you receive
Typical deliverables.
Deliverable · 01
Source code on private GitHub
Deliverable · 02
Technical documentation (README, architecture, deployment)
Deliverable · 03
Site deployed on domain and hosting
Deliverable · 04
Payload admin console for editorial autonomy
Deliverable · 05
1 to 2 h training for the team
Deliverable · 06
Monitoring + basic alerts included
The Studjoow difference
Why here over anywhere else ?
- 02
SEO preservation guaranteed.
On rebuilds: 100% of URLs preserved, clean 301 redirects, daily Search Console monitoring. No positions lost.
- 03
Native performance.
Lighthouse 95+ by default, not as a patch. AVIF/WebP images, edge cache, code splitting, streaming UI: the stack delivers this natively.
- 04
Editorial autonomy.
Payload provides an editing experience as simple as WordPress. The internal team can manage content without calling us to add a page.
Toolbox
Stack & technologies.
Tools I use daily for this discipline. Chosen for performance, maintainability, and portability.
- Next.js
- React
- TypeScript
- Tailwind
- Payload CMS 3
- Supabase
- Vercel
- Cloudflare
- Stripe
- Resend
- Figma
- GitHub
For whom
This expertise applies to you if :
- Profile 01
Brands with an ageing WordPress site
- Profile 02
Startups needing a custom SaaS
- Profile 03
E-commerce businesses wanting to leave Shopify
- Profile 04
SMEs and organisations seeking editorial autonomy
Web development · 3
Related work
In the real world.
- TC2026
Tous Concernés.
From four scattered tools to a single CRM to run every campaign in France.
- DÉ2026
Désenfumage.
From an invisible WordPress to a Google- and AI-indexed platform, with an interactive France map.
- IG2026
iGlobalForm.
From a slow WordPress to a Qualiopi-ready platform with a level test for 6 languages.
- CD2026
Conte de Faits.
From a self-funded WordPress to a Next.js + all-in-one CRM stack: HubSpot, Brevo, Kinsta and SendPulse replaced.
Myths & reality
Common misconceptions.
Myth 01
WordPress does everything I need.
Reality
For a simple blog, yes. For a site that needs to load in 1 s, appear in LLMs, and resist obsolete plugins, Next.js is the better fit.
Myth 02
Next.js is only for large sites.
Reality
Next.js is as suitable for small sites as for large ones. Vercel deployment is free up to hundreds of thousands of visits.
Myth 03
Custom code is more expensive to maintain.
Reality
Over 5 years, a well-built Next.js site costs less than WordPress (no plugins, no critical updates, no hacks to fix).
FAQ
Questions I get asked.
Why Next.js over WordPress?
Next.js produces ultra-performant pre-generated HTML, natively indexable by Google and LLMs, secure by default, and frees you from WordPress plugin maintenance. WordPress remains relevant for simple blogs with full client autonomy.
What is the difference between Payload and WordPress?
Payload is a modern headless TypeScript CMS: data is exposed via API, the front end is free. WordPress is monolithic and imposes its template engine. Payload provides an equally simple editing experience without the technical debt.
How much does Vercel hosting cost?
Hobby plan is free for small projects, Pro at $20/month per member for professional sites. Cloudflare Pages is free up to 500 builds/month. The total cost is often lower than shared WordPress hosting.
Is the code portable?
Yes: everything is standard Next.js + TypeScript, deployable on Vercel, Cloudflare, AWS, Netlify, or self-hosted with Docker. No lock-in.
Do you offer maintenance?
Yes: monthly maintenance plan or one-off interventions. Since the code is standard and documented, any Next.js developer can take over.
How long to migrate a WordPress site?
Between 4 and 12 weeks depending on complexity (content volume, third-party integrations, e-commerce). SEO preservation is guaranteed via 301 redirects.
Pricing
How does this translate into an offer ?
Go further
Other expertise areas.
Let's go ?
First conversation is free, no commitment. If web development is your need, I'll get you a detailed recommendation within 48 hours.