{"id":87135,"date":"2023-03-26T16:02:27","date_gmt":"2023-03-26T14:02:27","guid":{"rendered":"https:\/\/www.flojo.agency\/?p=87135"},"modified":"2023-03-26T16:02:27","modified_gmt":"2023-03-26T14:02:27","slug":"quest-ce-que-le-marketing-entrant-pourquoi-sen-soucier","status":"publish","type":"post","link":"https:\/\/studjoow.com\/en\/quest-ce-que-le-marketing-entrant-pourquoi-sen-soucier\/","title":{"rendered":"What is Inbound Marketing? Why Should You Care?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container with-kburns with-parallax\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/studjoow.com\/wp-content\/uploads\/2022\/11\/online-marketing-2021-09-24-03-31-15-utc-scaled.jpg);background-repeat: no-repeat;background-position: center center;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-rgdb-bg\" style=\"opacity: 0.65;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row double-top-padding double-bottom-padding double-h-padding full-width row-parent\" data-height-ratio=\"85\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-info-box  font-172285 top-t-bottom animate_when_almost_visible h4\" ><span class=\"category-info\"> <a href=\"https:\/\/studjoow.com\/en\/category\/marketing\/\" title=\"View all posts in Marketing\" class=\"\">Marketing<\/a><\/span><span class=\"uncode-ib-separator uncode-ib-separator-symbol\">|<\/span>5 Minutes<\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text curtain animate_inner_when_almost_visible el-text-split\" data-delay=\"400\"><h1 class=\"font-762333 fontsize-445851 fontspace-111509 font-weight-700 font-obs\" data-style=\"normal\" data-weight=\"700\" data-font=\"Poppins\"><span class=\"heading-text-inner\"><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\">Qu&rsquo;est-ce<\/span><\/span><\/span><span class=\"split-word word2\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>que<\/span><\/span><\/span><span class=\"split-word word3\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>le<\/span><\/span><\/span><span class=\"split-word word4\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>marketing<\/span><\/span><\/span><span class=\"split-word word5\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>entrant<\/span><\/span><\/span><span class=\"split-word word6\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>?<\/span><\/span><\/span><span class=\"split-word word7\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>Pourquoi<\/span><\/span><\/span><span class=\"split-word word8\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>s&rsquo;en<\/span><\/span><\/span><span class=\"split-word word9\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>soucier<\/span><\/span><\/span><span class=\"split-word word10\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>?<\/span><\/span><\/span><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<iframe src=\"https:\/\/www.buzzsprout.com\/2113194\/12088771-qu-est-ce-que-le-marketing-entrant-et-pourquoi-s-en-soucier?client_source=small_player&iframe=true\" loading=\"lazy\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" title='Flojo Agency, Qu'est-ce que le marketing entrant et pourquoi s'en soucier ?'><\/iframe>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode_text_column\" ><p>Vous avez probablement entendu parler de l&rsquo;inbound marketing, mais qu&rsquo;est-ce que c&rsquo;est exactement ? Et pourquoi devriez-vous vous en soucier ? En un mot, le marketing entrant consiste \u00e0 cr\u00e9er un contenu pr\u00e9cieux qui attire les clients vers votre produit ou service. En fournissant aux clients potentiels des informations utiles \u00e0 chaque \u00e9tape de leur parcours, de la prise de conscience \u00e0 la prise de d\u00e9cision, vous pouvez gagner leur confiance et \u00e9ventuellement les transformer en clients fid\u00e8les et payants.<\/p>\n<p>Disons que vous \u00eates \u00e0 la recherche d&rsquo;une nouvelle paire de chaussures de course. Vous commencez votre recherche en effectuant une recherche rapide sur Google pour les \u00ab\u00a0meilleures chaussures de course\u00a0\u00bb. Un article de blog appara\u00eet sur votre site Web de mat\u00e9riel de course pr\u00e9f\u00e9r\u00e9. Le message est intitul\u00e9 \u00ab\u00a0Les 10 meilleures chaussures de course de 2020\u00a0\u00bb et il semble prometteur, alors vous cliquez dessus pour le lire.<\/p>\n<p>En faisant d\u00e9filer l&rsquo;article, vous constaterez qu&rsquo;il contient des informations utiles sur les diff\u00e9rents types de chaussures de course, ce qu&rsquo;il faut rechercher lors du choix d&rsquo;une paire et des critiques de certains des mod\u00e8les les plus populaires sur le march\u00e9. Au moment o\u00f9 vous atteignez la fin de l&rsquo;article, vous savez exactement quelle paire de chaussures vous souhaitez acheter. Et devinez quoi ? Il se trouve que le site Web qui vous a fourni toutes ces pr\u00e9cieuses informations vend exactement ces m\u00eames chaussures. Il y a de fortes chances que vous les achetiez sur ce site, au lieu d&rsquo;aller directement sur le site Web du fabricant ou d&rsquo;un autre d\u00e9taillant comme Amazon.<\/p>\n<h2>C&rsquo;est le marketing entrant en action. Et c&rsquo;est un moyen incroyablement efficace de d\u00e9velopper votre entreprise.<\/h2>\n<p>Le marketing entrant attire plus de clients que les m\u00e9thodes de sensibilisation traditionnelles.<\/p>\n<p>Dans le monde d&rsquo;aujourd&rsquo;hui, les consommateurs sont bombard\u00e9s de publicit\u00e9s partout o\u00f9 ils se tournent : publicit\u00e9s t\u00e9l\u00e9vis\u00e9es, banni\u00e8res publicitaires sur des sites Web, pop-ups, e-mails d&rsquo;entreprises dont ils n&rsquo;ont jamais entendu parler, etc. En cons\u00e9quence, de nombreuses personnes sont devenues insensibles aux m\u00e9thodes de sensibilisation traditionnelles, comme la publicit\u00e9 et le d\u00e9marchage t\u00e9l\u00e9phonique. Elles ignorent compl\u00e8tement ces messages ou apprennent \u00e0 les ignorer compl\u00e8tement.<\/p>\n<p>En revanche, le marketing entrant se concentre sur la fourniture aux clients potentiels d&rsquo;un contenu pr\u00e9cieux qu&rsquo;ils souhaitent r\u00e9ellement consommer. Au lieu de les interrompre avec des publicit\u00e9s, vous leur donnez quelque chose qu&rsquo;ils peuvent utiliser pour les aider \u00e0 r\u00e9soudre leur probl\u00e8me ou r\u00e9pondre \u00e0 leur question. Parce que ce contenu est pertinent et utile, les gens sont beaucoup plus susceptibles d&rsquo;y pr\u00eater attention (et m\u00eame de le partager avec leurs amis et abonn\u00e9s). Par cons\u00e9quent, les strat\u00e9gies de marketing entrant ont tendance \u00e0 \u00eatre beaucoup plus efficaces que les m\u00e9thodes de sensibilisation traditionnelles pour attirer de nouveaux clients et d\u00e9velopper votre entreprise.<\/p>\n<h2>Le marketing entrant est rentable.<\/h2>\n<p>Un autre \u00e9norme avantage du marketing entrant est qu&rsquo;il est nettement moins cher que les m\u00e9thodes de sensibilisation traditionnelles comme la publicit\u00e9 imprim\u00e9e ou les publicit\u00e9s t\u00e9l\u00e9vis\u00e9es (sans parler des m\u00e9thodes tr\u00e8s intrusives comme le d\u00e9marchage t\u00e9l\u00e9phonique). En effet, le marketing entrant s&rsquo;appuie fortement sur les canaux num\u00e9riques tels que les m\u00e9dias sociaux et le site Web de votre entreprise, qui sont tous deux extr\u00eamement rentables par rapport aux autres canaux de marketing. De plus, une fois que vous avez cr\u00e9\u00e9 votre lot initial de contenu de qualit\u00e9 (articles de blog, infographies, guides, etc.), ce contenu peut \u00eatre r\u00e9utilis\u00e9 encore et encore au fil du temps, ce qui vous aide \u00e0 tirer encore plus de profit de votre investissement initial.<\/p>\n<p>Si vous n&rsquo;utilisez pas encore l&rsquo;inbound marketing pour attirer de nouveaux clients et d\u00e9velopper votre activit\u00e9, c&rsquo;est le moment de commencer ! Cette puissante strat\u00e9gie de marketing offre de nombreux avantages par rapport aux m\u00e9thodes de sensibilisation traditionnelles, notamment une efficacit\u00e9 accrue et des co\u00fbts r\u00e9duits, qui en valent la peine. Alors, qu&rsquo;attendez-vous ? Commencez d\u00e8s aujourd&rsquo;hui \u00e0 cr\u00e9er du contenu utile qui attirera les clients directement \u00e0 votre porte !<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Inbound marketing involves creating valuable content that attracts customers to your product or service.<\/p>","protected":false},"author":1,"featured_media":87136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[123],"tags":[124],"class_list":["post-87135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce que le marketing entrant ? 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