{"id":87075,"date":"2022-11-20T07:00:31","date_gmt":"2022-11-20T06:00:31","guid":{"rendered":"https:\/\/www.flojo.agency\/?p=87075"},"modified":"2023-01-16T17:54:41","modified_gmt":"2023-01-16T16:54:41","slug":"quels-interets-dutiliser-whatsapp-dans-son-marketing","status":"publish","type":"post","link":"https:\/\/studjoow.com\/en\/quels-interets-dutiliser-whatsapp-dans-son-marketing\/","title":{"rendered":"What are the benefits of using WhatsApp in your marketing?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container with-kburns with-parallax\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/studjoow.com\/wp-content\/uploads\/2022\/11\/hands-of-business-man-typing-text-message-on-phone-2021-08-26-15-46-16-utc-scaled.jpg);background-repeat: no-repeat;background-position: center center;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-rgdb-bg\" style=\"opacity: 0.65;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row double-top-padding double-bottom-padding double-h-padding full-width row-parent\" data-height-ratio=\"85\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-info-box  font-172285 top-t-bottom animate_when_almost_visible h4\" ><span class=\"category-info\"> <a href=\"https:\/\/studjoow.com\/en\/category\/communication\/\" title=\"View all posts in Communication\" class=\"\">Discover<\/a>, <a href=\"https:\/\/studjoow.com\/en\/category\/marketing\/\" title=\"View all posts in Marketing\" class=\"\">Marketing<\/a><\/span><span class=\"uncode-ib-separator uncode-ib-separator-symbol\">|<\/span>5 Minutes<\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text curtain animate_inner_when_almost_visible el-text-split\" data-delay=\"400\"><h1 class=\"font-762333 fontsize-445851 fontspace-111509 font-weight-700 font-obs\" data-style=\"normal\" data-weight=\"700\" data-font=\"Poppins\"><span class=\"heading-text-inner\"><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\">Quels<\/span><\/span><\/span><span class=\"split-word word2\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>int\u00e9r\u00eats<\/span><\/span><\/span><span class=\"split-word word3\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>d\u2019utiliser<\/span><\/span><\/span><span class=\"split-word word4\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>WhatsApp<\/span><\/span><\/span><span class=\"split-word word5\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>dans<\/span><\/span><\/span><span class=\"split-word word6\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>son<\/span><\/span><\/span><span class=\"split-word word7\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>marketing<\/span><\/span><\/span><span class=\"split-word word8\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>?<\/span><\/span><\/span><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<iframe src=\"https:\/\/www.buzzsprout.com\/2113194\/12053527-quels-interets-d-utiliser-whatsapp-dans-son-marketing?client_source=small_player&iframe=true\" loading=\"lazy\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" title='Flojo Agency, Quels int\u00e9r\u00eats d\u2019utiliser WhatsApp dans son marketing ?'><\/iframe>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode_text_column\" ><p><span id=\"p58\">On n&rsquo;y pense pas souvent, mais varier les canaux promotionnel ordinaire est tr\u00e8s important pour d\u00e9couvrir de nouvelles cibles et surtout les atteindre, montrer aux clients qu&rsquo;on peut se renouveler et s&rsquo;adapter \u00e0 leurs besoins, leur offrir un support de qualit\u00e9, mais avant tout arriver \u00e0 vendre ses produits ou services.<\/span><span id=\"p1\"> <\/span><\/p>\n<p><span id=\"p1\">WhatsApp business a donc \u00e9t\u00e9 optimis\u00e9 pour aider les petites et moyennes entreprises \u00e0 arriver \u00e0 leurs objectifs.<\/span><\/p>\n<h2><span id=\"p2\">Renforcer la relation client\u00e8le<\/span><\/h2>\n<p><span id=\"p4\">Les consommateurs veulent de plus en plus avoir des interactions personnalis\u00e9 et unique avec leur marque.<\/span><span id=\"p59\"> Lorsqu&rsquo;on utilise WhatsApp, cela nous permet entre autres de renforcer le lien de proximit\u00e9 et d&rsquo;\u00e9tablir des relations personnalis\u00e9s et unique avec l&rsquo;entreprise vis-\u00e0-vis de ses clients.<\/span><span id=\"p63\"> Les utilisateurs qui aiment utiliser des messageries instantan\u00e9es au quotidien dans leur vie personnelle, ont l&rsquo;impression de parler avec un ami, ce qui rend leur exp\u00e9rience utilisateur beaucoup plus pertinente, contrairement aux e-mails qui sont beaucoup plus g\u00e9n\u00e9rale.<\/span><span id=\"p61\"> Depuis peu, WhatsApp offre la possibilit\u00e9 de produire des campagnes marketing personnalis\u00e9 ce qui permet d&rsquo;avoir un maillot de taux d&rsquo;engagement des consommateurs.<\/span><span id=\"p62\"> <span id=\"p60\">(message personnalis\u00e9 de bienvenue ou d&rsquo;absence, offre promotionnelle, invitation \u00e0 des \u00e9v\u00e9nements, partage de catalogue\u2026)<\/span><\/span><\/p>\n<p><span id=\"p64\">L&rsquo;avantage de la WhatsApp et la facilit\u00e9 de partager des contenus tels qu&rsquo;image vid\u00e9o lien document note vocale\u2026<\/span><span id=\"p65\"> L&rsquo;entreprise en question, on peut plus facilement partager tout type de contenu avec sa cible.<\/span><span id=\"p10\"> Il est donc \u00e9vident que le marketing WhatsApp est un vecteur de fid\u00e9lisation envers sa client\u00e8le.<\/span><\/p>\n<h2><span id=\"p11\">Augmenter les taux de conversion<\/span><\/h2>\n<p><span id=\"p66\">Il faut savoir parler accessible et donc utiliser le meilleur canal de communication.<\/span><span id=\"p13\"> Le temps des appels t\u00e9l\u00e9phoniques et des campagnes e-mail <span id=\"40\" class=\"s-rg-t\">Ink<\/span> touche \u00e0 sa fin, les utilisateurs sont de plus en plus distant avec ses m\u00e9thodes ancestrales.<\/span><\/p>\n<p><span id=\"p67\">Les campagnes WhatsApp nous permettent de confirmer le fait que le public verra le contenu envoy\u00e9 par rapport \u00e0 un Mail ou une pub sur Facebook ou Google.<\/span><span id=\"p15\"> Chaque conversation est personnel avec un seul utilisateur, il est donc plus facile de v\u00e9rifier si l&rsquo;utilisateur a bien ouvert la conversation et lu le message envoyer.<\/span><span id=\"p74\"> Il estimait que 80 % des messages WhatsApp \u00e9taient vus dans les cinq minutes contrairement aux e-mails qui sont possibles un faible taux d&rsquo;ouverture.<\/span><span id=\"p68\"> En toute logique, le taux de clics est \u00e9galement plus haut avec une moyenne environ de 60 % \u00e9tant donn\u00e9 que les utilisateurs sont plus engag\u00e9s, le taux de conversion est plus optimis\u00e9.<\/span><span id=\"p18\"><\/span><\/p>\n<h2><span id=\"p19\">Accro\u00eetre les ventes<\/span><\/h2>\n<p><span id=\"p69\">Proposer un service de messagerie instantan\u00e9e permet de cr\u00e9er ou de conserver la confiance entre les consommateurs et l&rsquo;entreprise.<\/span><span id=\"p21\"> Si l&rsquo;entreprise se montrerait active, que ce soit par Chat ou par messagerie instantan\u00e9e, l&rsquo;acte d&rsquo;achat est favoris\u00e9e.<\/span><span id=\"p71\"> Ils ont guid\u00e9 tout au long de leur parcours, et en cas de probl\u00e8me, ils savent qu&rsquo;il y a une solution concr\u00e8te rapide et personnalis\u00e9.<\/span><span id=\"p70\"> Gr\u00e2ce \u00e0 WhatsApp business, il est directement possible de vendre son catalogue et donc l&rsquo;augmenter peut augmenter ses ventes.<\/span><span id=\"p24\"> La messagerie instantan\u00e9e devient un canal de vente \u00e0 part enti\u00e8re instantan\u00e9ment.<\/span><\/p>\n<h2><span id=\"p25\">Renforcer le parcours d&rsquo;achat<\/span><\/h2>\n<p><span id=\"p26\">Lorsqu&rsquo;un utilisateur a besoin d&rsquo;aide, il en a besoin imm\u00e9diatement et de la mani\u00e8re la plus simple.<\/span><span id=\"p27\"> \u00c7a peut lui \u00eatre r\u00e9dhibitoire dans sa fa\u00e7on d&rsquo;acheter.<\/span><span id=\"p28\"> La messagerie instantan\u00e9e \u00e0 l&rsquo;avantage d&rsquo;\u00eatre disponible partout n&rsquo;importe quand.<\/span><span id=\"p29\"> Cela r\u00e9duit l&rsquo;\u00e9cart entre le produit et le frein \u00e0 l&rsquo;acquisition, le client peut donc acheter son produit quand il en a envie.<\/span><\/p>\n<p><span id=\"p30\">Il est \u00e9videmment plus facile d&rsquo;utiliser une messagerie instantan\u00e9e pour contacter la Marc, c&rsquo;est toujours plus simple que de t\u00e9l\u00e9phoner ou d&rsquo;envoyer un e-mail.<\/span><span id=\"p31\"><\/span><\/p>\n<p><span id=\"p32\">Le plus important et la r\u00e9activit\u00e9 de la part de l&rsquo;entreprise, WhatsApp semble \u00eatre donc le meilleur Canal.<\/span><span id=\"p33\"> Cela joue une exp\u00e9rience utilisateur positive ce qui favorise \u00e0 l&rsquo;achat et \u00e0 l&rsquo;image de la marque.<\/span><\/p>\n<p><span id=\"p34\">Vous l&rsquo;aurez compris, WhatsApp est un tr\u00e8s bon moyen pour augmenter son business.<\/span><span id=\"p75\"> Le fait que ce soit une messagerie instantan\u00e9e utilis\u00e9e par plus de 2 milliards de personnes, montre une promiscuit\u00e9 qui est non n\u00e9gligeable.<\/span><span id=\"p76\"> Elle ringardise un peu les canaux promotionnel ordinaire, et met en avant le c\u00f4t\u00e9 humain, accessible.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>On n&rsquo;y pense pas souvent mais varier les canaux promotionnel ordinaire est tr\u00e8s important pour d\u00e9couvrir de nouvelles cibles et surtout les atteindre.<\/p>","protected":false},"author":1,"featured_media":87076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[130,123],"tags":[285,287,286,124,284],"class_list":["post-87075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-campagne","tag-chat","tag-emailing","tag-marketing","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les pratiques pour les campagnes WhatsApp - Studjoow<\/title>\n<meta name=\"description\" content=\"On n&#039;y pense pas souvent, varier les canaux promotionnel ordinaire est tr\u00e8s important pour 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