{"id":87072,"date":"2022-11-14T09:15:53","date_gmt":"2022-11-14T08:15:53","guid":{"rendered":"https:\/\/www.flojo.agency\/?p=87072"},"modified":"2022-11-13T15:30:43","modified_gmt":"2022-11-13T14:30:43","slug":"les-bonnes-pratiques-pour-les-campagnes-marketing-whatsapp","status":"publish","type":"post","link":"https:\/\/studjoow.com\/en\/les-bonnes-pratiques-pour-les-campagnes-marketing-whatsapp\/","title":{"rendered":"Best practices for WhatsApp marketing campaigns"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container with-kburns with-parallax\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/studjoow.com\/wp-content\/uploads\/2022\/11\/woman-hands-using-smartphone-2022-11-01-01-31-56-utc-scaled.jpg);background-repeat: no-repeat;background-position: center center;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-rgdb-bg\" style=\"opacity: 0.65;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row double-top-padding double-bottom-padding double-h-padding full-width row-parent\" data-height-ratio=\"85\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-info-box  font-172285 top-t-bottom animate_when_almost_visible h4\" ><span class=\"category-info\"> <a href=\"https:\/\/studjoow.com\/en\/category\/marketing\/\" title=\"View all posts in Marketing\" class=\"\">Marketing<\/a><\/span><span class=\"uncode-ib-separator uncode-ib-separator-symbol\">|<\/span>5 Minutes<\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text curtain animate_inner_when_almost_visible el-text-split\" data-delay=\"400\"><h1 class=\"font-762333 fontsize-445851 fontspace-111509 font-weight-700 font-obs\" data-style=\"normal\" data-weight=\"700\" data-font=\"Poppins\"><span class=\"heading-text-inner\"><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\">Les<\/span><\/span><\/span><span class=\"split-word word2\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>bonnes<\/span><\/span><\/span><span class=\"split-word word3\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>pratiques<\/span><\/span><\/span><span class=\"split-word word4\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>pour<\/span><\/span><\/span><span class=\"split-word word5\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>les<\/span><\/span><\/span><span class=\"split-word word6\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>campagnes<\/span><\/span><\/span><span class=\"split-word word7\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>marketing<\/span><\/span><\/span><span class=\"split-word word8\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>WhatsApp<\/span><\/span><\/span><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Utiliser WhatsApp, c&rsquo;est bien, mais l&rsquo;utiliser avec parcimonie et savoir-vivre, c&rsquo;est mieux.<\/p>\n<p>Pour parler avec vos clients, WhatsApp est un tr\u00e8s bon moyen de communication, mais vous devez respecter les bonnes pratiques pour vos campagnes marketing.<\/p>\n<p>Voici quelques astuces que vous ne devriez pas de n\u00e9gliger pour satisfaire vos (potentiel futur nouveau) client.<\/p>\n<h2>1. Laisser l\u2019utilisateur prendre contact<\/h2>\n<p>Sur WhatsApp, c\u2019est le client qui engage la conversation, la marque n&rsquo;est pas cens\u00e9 savoir que l&rsquo;utilisateur a besoin d\u2019elle. Elle doit donc le laisser venir pour ne pas avoir l&rsquo;air intrusive. Il faut donc attendre que l\u2019utilisateur rencontre une difficult\u00e9 pour commencer la strat\u00e9gie marketing. Si ce n\u2019est pas le cas, l\u2019utilisateur peut se m\u00e9fier et pourrait conduire \u00e0 la mauvaise exp\u00e9rience utilisateur ou le blocage de la conversation avec la marque.<\/p>\n<h2>2. Respecter l\u2019exp\u00e9rience utilisateur<\/h2>\n<p>Ne pas user d\u2019op\u00e9rations promotionnelles \u00e0 foison ni de spammer l\u2019utilisateur. Les messages ne doivent pas \u00eatre trop fr\u00e9quents ni trop publicitaires, au risque d\u2019entacher la construction d\u2019une relation de qualit\u00e9 avec le client. C\u2019est avant tout une application de messagerie personnelle, les consommateurs n\u2019appr\u00e9cient pas de recevoir des messages promotionnels de la part d\u2019une marque. Il faut donc jauger le nombre de messages avec prudence, sans devenir trop intrusif.<\/p>\n<p>Ne pas oublier que m\u00eame si c&rsquo;est votre WhatsApp business, l&rsquo;utilisateur conserve son WhatsApp ordinaire. Il communique donc avec ses amis et sa famille, il n&rsquo;est pas cens\u00e9 recevoir des offres promotionnelles \u00e0 longueur de journ\u00e9e. Si vous voulez faire un envoi massif, favoriser le mailing ou les publicit\u00e9s sur les r\u00e9seaux sociaux.<\/p>\n<h2>3. Tenir compte des mod\u00e8les WhatsApp<\/h2>\n<p>Meta fixe des lignes de codes concernant les campagnes et les messages WhatsApp \u00e0 envoyer et \u00e0 diffuser. Elles d\u00e9finissent le formatage, l\u2019affichage des diff\u00e9rents produits, la langue et la mani\u00e8re de cr\u00e9er des liens vers des sites web. Ces directives relatives aux mod\u00e8les ont pour objectif d\u2019optimiser l\u2019exp\u00e9rience utilisateur et d\u2019assurer la bonne exp\u00e9dition et la bonne r\u00e9ception des messages par les clients. Si elle est bien respect\u00e9e et correspond \u00e0 l&rsquo;image de la marque, un produit rare, ce dernier, tous les effets d\u00e9sir\u00e9s. Cependant, M\u00e9ta n\u2019oblige pas la marque \u00e0 les respecter, mais les recommande fortement.<\/p>\n<h2>4. Apporter une valeur ajout\u00e9e aux consommateurs<\/h2>\n<p>Les campagnes marketing WhatsApp permettent d\u2019offrir un vrai plus envers sa client\u00e8le. Ce moyen de communication vient en compl\u00e9ment des autres canaux marketing utilis\u00e9 (r\u00e9seaux sociaux, campagne de sponsoring, emailing, etc.), il n\u2019a pas pour but de remplacer ceux qui sont d\u00e9j\u00e0 existants et qui fonctionnent. Il faut donc repenser son marketing WhatsApp comme un nouveau moyen d\u2019approche pour apporter une autre valeur aux clients. Son accessibilit\u00e9 et sa facilit\u00e9 d\u2019utilisation envers les utilisateurs lui permettent de proposer diff\u00e9rentes exp\u00e9riences telles que les rappels d\u2019\u00e9v\u00e9nements, des notifications de facturation, des mises \u00e0 jour de livraison, des confirmations de commande, etc. Il faut donc penser aux besoins de la cible, de mani\u00e8re \u00e0 lui faciliter la vie en lui proposant des fonctionnalit\u00e9s qu\u2019elle n\u2019a pas sur les autres canaux, ou du moins, qui sont plus accessibles et plus efficace, sans en abuser !<\/p>\n<h2>5. Respecter la r\u00e8gle des 24 heures<\/h2>\n<p>Cette r\u00e8gle vaut uniquement pour WhatsApp Business API. Lorsqu\u2019un client d\u00e9bute une conversation, l\u2019entreprise \u00e0 24 heures, apr\u00e8s le dernier message que le client a envoy\u00e9 pour poursuivre son support ou sa conversation. Au-del\u00e0 des 24 heures, il faut engager la conversation avec l\u2019utilisateur via un mod\u00e8le de message WhatsApp pr\u00e9-approuv\u00e9.<\/p>\n<p>Toutes ces r\u00e8gles r\u00e9pondent \u00e0 la netiquette, la e-r\u00e9putation et les r\u00e8gles de biens\u00e9ance sur Internet. Que ce soit via un email, une campagne marketing traditionnelle, une Landing Pages, un site Internet ou maintenant via WhatsApp, vous devez respecter ses r\u00e8gles de biens\u00e9ance, ne pas spammer vos utilisateurs, au risque de vous faire Blacklister. Nous \u00e9crirons un article prochainement pour les rappeler, ce ne sera pas un luxe.<\/p>\n<p>Que sont des r\u00e8gles qu&rsquo;on utilise quotidiennement, ce n&rsquo;est pas parce qu&rsquo;on a une promiscuit\u00e9 particuli\u00e8re avec le client via WhatsApp qu&rsquo;on doit les n\u00e9gliger, bien au contraire. Autant, il est facile de parler \u00e0 l&rsquo;utilisateur via ce canal, autant l&rsquo;utilisateur peut vous bloquer tr\u00e8s facilement.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>WhatsApp is a great way to talk to your customers, but you need to follow good practice.<\/p>","protected":false},"author":1,"featured_media":87073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[123],"tags":[151,136,150,124,149],"class_list":["post-87072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-cyber-criminalite","tag-cyber-securite","tag-entreprise","tag-marketing","tag-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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