{"id":87015,"date":"2022-10-10T07:48:53","date_gmt":"2022-10-10T05:48:53","guid":{"rendered":"https:\/\/www.flojo.agency\/?p=87015"},"modified":"2024-01-14T13:33:51","modified_gmt":"2024-01-14T12:33:51","slug":"santa-margherita-group","status":"publish","type":"post","link":"https:\/\/studjoow.com\/en\/santa-margherita-group\/","title":{"rendered":"Case study: Santa Margherita Group"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container with-kburns with-parallax\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/image1.jpg);background-repeat: no-repeat;background-position: center center;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-rgdb-bg\" style=\"opacity: 0.65;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row double-top-padding double-bottom-padding single-h-padding full-width row-parent\" data-height-ratio=\"85\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-info-box  font-172285 top-t-bottom animate_when_almost_visible h4\" ><span class=\"category-info\"> <a href=\"https:\/\/studjoow.com\/en\/category\/etude-de-cas\/\" title=\"View all posts in \u00c9tude de cas\" class=\"\">Case study<\/a><\/span><span class=\"uncode-ib-separator uncode-ib-separator-symbol\">|<\/span>3 Minutes<\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text curtain animate_inner_when_almost_visible el-text-split\" data-delay=\"400\"><h1 class=\"font-762333 fontsize-445851 fontspace-111509 font-weight-700 font-obs\" data-style=\"normal\" data-weight=\"700\" data-font=\"Poppins\"><span class=\"heading-text-inner\"><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\">\u00c9tude<\/span><\/span><\/span><span class=\"split-word word2\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>de<\/span><\/span><\/span><span class=\"split-word word3\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>cas<\/span><\/span><\/span><span class=\"split-word word4\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>:<\/span><\/span><\/span><span class=\"split-word word5\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>Santa<\/span><\/span><\/span><span class=\"split-word word6\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>Margherita<\/span><\/span><\/span><span class=\"split-word word7\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>Group<\/span><\/span><\/span><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text curtain animate_inner_when_almost_visible el-text-split\" data-delay=\"400\"><h1 class=\"font-762333 h1 fontspace-111509 font-obs\" data-style=\"normal\" data-weight=\"600\" data-font=\"Poppins\"><span class=\"heading-text-inner\"><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\">Un<\/span><\/span><\/span><span class=\"split-word word2\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>logo<\/span><\/span><\/span><span class=\"split-word word3\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>franchi<\/span><\/span><\/span><span class=\"split-word word4\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>la<\/span><\/span><\/span><span class=\"split-word word5\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>ligne<\/span><\/span><\/span><span class=\"split-word word6\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>tenue<\/span><\/span><\/span><span class=\"split-word word7\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>en<\/span><\/span><\/span><span class=\"split-word word8\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>tricot<\/span><\/span><\/span><span class=\"split-word word9\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>un<\/span><\/span><\/span><span class=\"split-word word10\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>and<\/span><\/span><\/span><span class=\"split-word word11\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>le<\/span><\/span><\/span><span class=\"split-word word12\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>dessin<\/span><\/span><\/span><span class=\"split-word word13\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>illustratif<\/span><\/span><\/span><span class=\"split-word word14\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>sur<\/span><\/span><\/span><span class=\"split-word word15\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>une<\/span><\/span><\/span><span class=\"split-word word16\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>s\u00e9rie<\/span><\/span><\/span><span class=\"split-word word17\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>d\u2019\u00e9tiquettes<\/span><\/span><\/span><span class=\"split-word word18\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>de<\/span><\/span><\/span><span class=\"split-word word19\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>bouteilles<\/span><\/span><\/span><span class=\"split-word word20\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>de<\/span><\/span><\/span><span class=\"split-word word21\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>vin.<\/span><\/span><\/span><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<iframe src=\"https:\/\/www.buzzsprout.com\/2113194\/12061009-etude-de-cas-santa-margherita-group?client_source=small_player&iframe=true\" loading=\"lazy\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" title='Flojo Agency, \u00c9tude de cas : Santa Margherita Group'><\/iframe>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode_text_column\" ><\/p>\n<h2>Contexte<\/h2>\n<p><strong>Histoire de la marque<\/strong> : un groupe de vignoble italien appartenant \u00e0 une famille qui devait actualiser l&rsquo;image de Sylvain et renforcer sa pr\u00e9sence dans les gondoles des magasins, tout en conservant l&rsquo;esprit des \u00e9tiquettes ant\u00e9rieures et en respectant les conventions de conception de l&rsquo;\u00e9tiquette de vin italien.<\/p>\n<p><strong>Studio<\/strong> : Minale Tattersfield Design Strategy Group<\/p>\n<p><strong>Directeur artistiques<\/strong> : Marcello Minale, Ian Delaney, Valeria Murabito, Chris Mitchell et Andrew Davidson<\/p>\n<p><strong>Typography<\/strong> : Santa Margherita : personnalis\u00e9e<br \/>\nTorresella : Jupiter<br \/>\nSassoregale : Mason<\/p>\n<p><strong>Colors<\/strong> : Santa Margherita : bourgogne (PMS 188)<br \/>\nTorresella : dor\u00e9<br \/>\nSassoregale : dor\u00e9<\/p>\n<\/div><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 83%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-87018\" src=\"https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/SM_Logo_Italy_Red_White.png\" width=\"842\" height=\"595\" alt=\"\" srcset=\"https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/SM_Logo_Italy_Red_White.png 842w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/SM_Logo_Italy_Red_White-300x212.png 300w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/SM_Logo_Italy_Red_White-768x543.png 768w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/SM_Logo_Italy_Red_White-18x12.png 18w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/SM_Logo_Italy_Red_White-350x247.png 350w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<h2>Torresella : Un Nouveau Logo pour une Pr\u00e9sence Renforc\u00e9e<\/h2>\n<p>Les vins Torresella, originaires des vignobles de l&rsquo;est de la V\u00e9n\u00e9tie en Italie, ont r\u00e9cemment revu leur image. Leur potentiel \u00e9tait sous-exploit\u00e9, en partie \u00e0 cause d&rsquo;une visibilit\u00e9 limit\u00e9e. Minale Tattersfield Design Strategy Group a relev\u00e9 ce d\u00e9fi. Ils ont cr\u00e9\u00e9 un logo innovant, combinant un pied de vigne en forme de T avec un fond floral typique de la r\u00e9gion. Cette nouvelle \u00e9tiquette \u00e9voque un vin frais, moderne et abordable, cultiv\u00e9 en harmonie avec la nature. La marque s&rsquo;est \u00e9galement \u00e9tendue au Prosecco.<\/p>\n<h2>Sassoregale : Une Identit\u00e9 Fra\u00eeche et Ancr\u00e9e<\/h2>\n<p>Situ\u00e9es dans le Maremma en Toscane, les vignes de Sassoregale b\u00e9n\u00e9ficient d&rsquo;un cadre sauvage et pr\u00e9serv\u00e9. Les anciennes \u00e9tiquettes ne refl\u00e9taient ni l&rsquo;origine ni l&rsquo;esprit de la marque. La nouvelle identit\u00e9, avec une t\u00eate de sanglier, communique \u00e0 la fois la provenance et l&rsquo;h\u00e9ritage des vins. Le blason familial, d\u00e9j\u00e0 connu des clients, occupe une place centrale sur l&rsquo;\u00e9tiquette. Le d\u00e9fi \u00e9tait de marier l&rsquo;histoire familiale \u00e0 une approche moderne de la vinification. Les concepteurs ont su cr\u00e9er une identit\u00e9 forte et rassurante, tout en pr\u00e9servant certains \u00e9l\u00e9ments traditionnels.<\/p>\n<\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-8 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<h2><strong>Marzotto : Un Logo qui Lie Tradition et Modernit\u00e9<\/strong><\/h2>\n<p>Le nouveau logo des Marzotto, figurant sur la plupart des \u00e9tiquettes, repr\u00e9sente la villa familiale. Il souligne les liens s\u00e9culaires de la famille avec la r\u00e9gion et renforce la pr\u00e9sence de la marque en magasin.<\/p>\n<h2><strong>L&rsquo;\u00c9tiquetage du Vin : Un \u00c9quilibre entre Tradition et Innovation<\/strong><\/h2>\n<p>L&rsquo;\u00e9tiquetage du vin est un domaine o\u00f9 la cr\u00e9ativit\u00e9 prime. Les marques traditionnelles, fid\u00e8les aux conventions classiques, doivent rivaliser avec des conceptions plus audacieuses et color\u00e9es. Il est crucial de trouver un \u00e9quilibre entre conservatisme et modernit\u00e9, comme l&rsquo;utilisation de dorures et de fonds discrets.<\/p>\n<p>Le pied de vigne en forme de T allie d\u00e9tail et simplicit\u00e9. Il fonctionne comme une illustration et une ic\u00f4ne, adaptable en diverses couleurs.<\/p>\n<p>Les logos des trois bouteilles suivent un arrangement classique, avec le logo au-dessus du nom. Cette disposition rend la gamme imm\u00e9diatement reconnaissable et v\u00e9hicule des messages implicites sur les valeurs et la qualit\u00e9 de la marque.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-4 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-87019\" src=\"https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/torresella-2-bottle-20130628135645v.jpg\" width=\"655\" height=\"1117\" alt=\"\" srcset=\"https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/torresella-2-bottle-20130628135645v.jpg 655w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/torresella-2-bottle-20130628135645v-176x300.jpg 176w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/torresella-2-bottle-20130628135645v-600x1024.jpg 600w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/torresella-2-bottle-20130628135645v-7x12.jpg 7w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/torresella-2-bottle-20130628135645v-350x597.jpg 350w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-87022\" src=\"https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/minale-tattersfield-torresella-main-20130503231807y.jpg\" width=\"655\" height=\"583\" alt=\"\" srcset=\"https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/minale-tattersfield-torresella-main-20130503231807y.jpg 655w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/minale-tattersfield-torresella-main-20130503231807y-300x267.jpg 300w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/minale-tattersfield-torresella-main-20130503231807y-13x12.jpg 13w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/minale-tattersfield-torresella-main-20130503231807y-350x312.jpg 350w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-middle pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-87023\" src=\"https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/brand-logo.png\" width=\"593\" height=\"364\" alt=\"\" srcset=\"https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/brand-logo.png 593w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/brand-logo-300x184.png 300w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/brand-logo-18x12.png 18w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/brand-logo-350x215.png 350w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A logo crossed the line held in knit one and illustrative design on a series of wine bottle labels.<\/p>","protected":false},"author":1,"featured_media":87016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[126,137,139,138],"class_list":["post-87015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas","tag-etude-de-cas","tag-identite-graphique","tag-logo","tag-refonte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude de cas : Santa Margherita Group - Studjoow<\/title>\n<meta name=\"description\" content=\"Un logo franchi la ligne tenue en tricot un et le dessin illustratif sur une s\u00e9rie d\u2019\u00e9tiquettes de bouteilles de vin.\" 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