{"id":87010,"date":"2022-11-20T07:32:07","date_gmt":"2022-11-20T06:32:07","guid":{"rendered":"https:\/\/www.flojo.agency\/?p=87010"},"modified":"2024-01-14T13:19:44","modified_gmt":"2024-01-14T12:19:44","slug":"the-port-of-long-beach","status":"publish","type":"post","link":"https:\/\/studjoow.com\/en\/the-port-of-long-beach\/","title":{"rendered":"Case Study: The Port of Long Beach"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container with-kburns with-parallax\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/AF1QipP01apP2MMiU94lnu0hPq2iaP5DF4X8l566tHqBs870-k-no.jpeg);background-repeat: no-repeat;background-position: center center;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-rgdb-bg\" style=\"opacity: 0.65;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row double-top-padding double-bottom-padding double-h-padding full-width row-parent\" data-height-ratio=\"85\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-info-box  font-172285 top-t-bottom animate_when_almost_visible h4\" ><span class=\"category-info\"> <a href=\"https:\/\/studjoow.com\/en\/category\/etude-de-cas\/\" title=\"View all posts in \u00c9tude de cas\" class=\"\">Case study<\/a><\/span><span class=\"uncode-ib-separator uncode-ib-separator-symbol\">|<\/span>3 Minutes<\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text curtain animate_inner_when_almost_visible el-text-split\" data-delay=\"400\"><h1 class=\"font-762333 fontsize-445851 fontspace-111509 font-weight-700 font-obs\" data-style=\"normal\" data-weight=\"700\" data-font=\"Poppins\"><span class=\"heading-text-inner\"><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\">\u00c9tude<\/span><\/span><\/span><span class=\"split-word word2\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>de<\/span><\/span><\/span><span class=\"split-word word3\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>cas<\/span><\/span><\/span><span class=\"split-word word4\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>:<\/span><\/span><\/span><span class=\"split-word word5\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>The<\/span><\/span><\/span><span class=\"split-word word6\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>port<\/span><\/span><\/span><span class=\"split-word word7\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>of<\/span><\/span><\/span><span class=\"split-word word8\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>Long<\/span><\/span><\/span><span class=\"split-word word9\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>Beach<\/span><\/span><\/span><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text curtain animate_inner_when_almost_visible el-text-split\" data-delay=\"400\"><h1 class=\"font-762333 h1 fontspace-111509 font-obs\" data-style=\"normal\" data-weight=\"600\" data-font=\"Poppins\"><span class=\"heading-text-inner\"><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\">Conception<\/span><\/span><\/span><span class=\"split-word word2\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>de<\/span><\/span><\/span><span class=\"split-word word3\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>logo<\/span><\/span><\/span><span class=\"split-word word4\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>pour<\/span><\/span><\/span><span class=\"split-word word5\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>r\u00e9pondre<\/span><\/span><\/span><span class=\"split-word word6\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>aux<\/span><\/span><\/span><span class=\"split-word word7\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>objectifs<\/span><\/span><\/span><span class=\"split-word word8\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>strat\u00e9giques<\/span><\/span><\/span><span class=\"split-word word9\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>d&rsquo;une<\/span><\/span><\/span><span class=\"split-word word10\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>marque<\/span><\/span><\/span><span class=\"split-word word11\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>qui<\/span><\/span><\/span><span class=\"split-word word12\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>souhaite<\/span><\/span><\/span><span class=\"split-word word13\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>\u00e9largir<\/span><\/span><\/span><span class=\"split-word word14\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>sa<\/span><\/span><\/span><span class=\"split-word word15\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>client\u00e8le,<\/span><\/span><\/span><span class=\"split-word word16\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>avec<\/span><\/span><\/span><span class=\"split-word word17\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>un<\/span><\/span><\/span><span class=\"split-word word18\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>appel<\/span><\/span><\/span><span class=\"split-word word19\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>d\u00e9passant<\/span><\/span><\/span><span class=\"split-word word20\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>la<\/span><\/span><\/span><span class=\"split-word word21\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>base<\/span><\/span><\/span><span class=\"split-word word22\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>de<\/span><\/span><\/span><span class=\"split-word word23\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>client\u00e8le<\/span><\/span><\/span><span class=\"split-word word24\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>imm\u00e9diate.<\/span><\/span><\/span><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<iframe src=\"https:\/\/www.buzzsprout.com\/2113194\/12060869-etude-de-cas-the-port-of-long-beach?client_source=small_player&iframe=true\" loading=\"lazy\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" title='Flojo Agency, \u00c9tude de cas : The port of Long Beach'><\/iframe>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode_text_column\" ><\/p>\n<h2>Contexte<\/h2>\n<p><strong>Histoire de la marque<\/strong> :\u00a0un port commercial majeur du sud de la Californie n\u00e9cessitait une nouvelle identit\u00e9 de marque pour aider \u00e0 convaincre les communaut\u00e9s proches qu\u2019il serait un bon voisin et non une menace.<\/p>\n<p><strong>Studio<\/strong> : Siegle+Gale<\/p>\n<p><strong>Directeur artistiques<\/strong> : Marcus Barlett<\/p>\n<p><strong>Typography<\/strong> : Fedra Sans<\/p>\n<p><strong>Colors<\/strong> : m\u00e9lange multicolore<\/p>\n<\/div><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 83%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-87011\" src=\"https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/Port-of-Long-Beach-logo.png\" width=\"2255\" height=\"1076\" alt=\"\" srcset=\"https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/Port-of-Long-Beach-logo.png 2255w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/Port-of-Long-Beach-logo-300x143.png 300w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/Port-of-Long-Beach-logo-1024x489.png 1024w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/Port-of-Long-Beach-logo-768x366.png 768w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/Port-of-Long-Beach-logo-1536x733.png 1536w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/Port-of-Long-Beach-logo-2048x977.png 2048w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/Port-of-Long-Beach-logo-18x9.png 18w, https:\/\/studjoow.com\/wp-content\/uploads\/2022\/10\/Port-of-Long-Beach-logo-350x167.png 350w\" sizes=\"(max-width: 2255px) 100vw, 2255px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><p>Face \u00e0 la r\u00e9sistance des communaut\u00e9s locales concernant son expansion, le Port of Long Beach a d\u00fb repenser sa strat\u00e9gie de marque. Pour cela, le studio graphique Siegel+Gale a \u00e9t\u00e9 sollicit\u00e9.<\/p>\n<h2><strong>1. Un Nouveau Concept de Marque<\/strong><\/h2>\n<p>L&rsquo;objectif \u00e9tait de trouver un \u00e9quilibre entre croissance \u00e9conomique et respect des pr\u00e9occupations communautaires. Le concept retenu ? \u00ab Forger une communaut\u00e9 \u00e9panouie \u00bb. Cette id\u00e9e a guid\u00e9 la cr\u00e9ation d&rsquo;une nouvelle identit\u00e9 visuelle.<\/p>\n<h2><strong>2. Positionnement et Valeurs<\/strong><\/h2>\n<p>Le Port of Long Beach, prosp\u00e8re dans ses affaires, ne cherchait pas \u00e0 attirer de nouveaux clients armateurs. Son but \u00e9tait de se positionner comme un catalyseur de croissance \u00e9conomique et sociale, tout en d\u00e9fendant des valeurs cl\u00e9s : protection de l&rsquo;\u00e9cosyst\u00e8me, harmonie entre travail et vie, et contribution \u00e0 une communaut\u00e9 dynamique.<\/p>\n<h2><strong>3. Un Logo qui Raconte une Histoire<\/strong><\/h2>\n<p>Le logo con\u00e7u int\u00e8gre divers \u00e9l\u00e9ments repr\u00e9sentant la communaut\u00e9 : bateaux, personnes, b\u00e2timents, arbres, oiseaux marins, et poissons. Ces \u00e9l\u00e9ments forment un macro syst\u00e8me radieux, d\u00e9peint en couleurs vives \u00e9voquant une aquarelle. Ce design capture l&rsquo;esprit local et traduit changement, pens\u00e9e positive et croissance. Il d\u00e9gage un optimisme jeune et naturel, typique de la Californie.<\/p>\n<h2><strong>4. Adaptabilit\u00e9 et Symbolisme<\/strong><\/h2>\n<p>Le logo se distingue par sa force visuelle, efficace m\u00eame en monochrome. Sa forme centrale, entour\u00e9e mais ouverte en haut, \u00e9voque la s\u00e9curit\u00e9 et l&rsquo;optimisme. Les \u00e9l\u00e9ments sont encadr\u00e9s sans \u00eatre enferm\u00e9s, symbolisant l&rsquo;harmonie et l&rsquo;ouverture.<\/p>\n<h2><strong>5. Processus de Cr\u00e9ation<\/strong><\/h2>\n<p>Le d\u00e9veloppement du logo a n\u00e9cessit\u00e9 une s\u00e9lection minutieuse et un ajustement pr\u00e9cis de la taille des \u00e9l\u00e9ments individuels, fusionn\u00e9s de mani\u00e8re harmonieuse. La version finale inclut aussi une repr\u00e9sentation abstraite et subtile des \u00c9tats-Unis.<\/p>\n<p>Cette nouvelle identit\u00e9 visuelle du Port of Long Beach illustre parfaitement comment une marque peut \u00e9voluer pour refl\u00e9ter et respecter \u00e0 la fois ses objectifs commerciaux et les valeurs de sa communaut\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A major commercial port in Southern California needed a new brand identity to help convince nearby communities that it would be a good neighbor, not a threat.<\/p>","protected":false},"author":1,"featured_media":87013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[126,137,139,138],"class_list":["post-87010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas","tag-etude-de-cas","tag-identite-graphique","tag-logo","tag-refonte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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