{"id":86946,"date":"2022-08-22T11:09:16","date_gmt":"2022-08-22T09:09:16","guid":{"rendered":"https:\/\/www.flojo.agency\/?p=86946"},"modified":"2022-09-05T07:49:49","modified_gmt":"2022-09-05T05:49:49","slug":"la-cible-des-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/studjoow.com\/en\/la-cible-des-reseaux-sociaux\/","title":{"rendered":"Targeting social networks"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container with-kburns with-parallax\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/studjoow.com\/wp-content\/uploads\/2022\/08\/office-desk-with-laptop-with-facebook-website-on-s-2022-05-23-23-59-41-utc-scaled.jpg);background-repeat: no-repeat;background-position: center center;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-rgdb-bg\" style=\"opacity: 0.65;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row double-top-padding double-bottom-padding double-h-padding full-width row-parent\" data-height-ratio=\"85\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-info-box  font-172285 top-t-bottom animate_when_almost_visible h4\" ><span class=\"category-info\"> <a href=\"https:\/\/studjoow.com\/en\/category\/marketing\/\" title=\"View all posts in Marketing\" class=\"\">Marketing<\/a><\/span><span class=\"uncode-ib-separator uncode-ib-separator-symbol\">|<\/span>2 Minutes<\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text curtain animate_inner_when_almost_visible el-text-split\" data-delay=\"400\"><h1 class=\"font-762333 fontsize-445851 fontspace-111509 font-weight-700 font-obs\" data-style=\"normal\" data-weight=\"700\" data-font=\"Poppins\"><span class=\"heading-text-inner\"><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\">La<\/span><\/span><\/span><span class=\"split-word word2\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>cible<\/span><\/span><\/span><span class=\"split-word word3\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>des<\/span><\/span><\/span><span class=\"split-word word4\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>r\u00e9seaux<\/span><\/span><\/span><span class=\"split-word word5\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>sociaux<\/span><\/span><\/span><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>On ne conna\u00eet que bien les plus gros r\u00e9seau sociaux actuels, Facebook, Instagram, Twitter, YouTube, TikTok et bien d&rsquo;autres. Chacun d&rsquo;entre eux a leur propre fa\u00e7on de communiquer, fa\u00e7on de v\u00e9hiculer un message pr\u00e9cis \u00e0 leurs cibles. \u00c7a peut effectivement para\u00eetre simple de parler sur telle ou telle raison, mais c&rsquo;est l\u00e9g\u00e8rement plus complexe que \u00e7a.\u00a0<span style=\"font-size: 13px;\">Dans cet article nous allons voir comment communiquer sur chaque r\u00e9seau social, quel ton employer \u00a0sur chacun d&rsquo;entre eux \u00a0mais aussi \u00e0 qui s&rsquo;adresse t-on ?\u00a0<\/span>Tout est expliqu\u00e9 ici \ud83d\ude42\u00a0<\/strong><\/p>\n<h2>Facebook<\/h2>\n<ul>\n<li>R\u00e9seau social de r\u00e9f\u00e9rence en France.<\/li>\n<li>Construire une communaut\u00e9 et la fid\u00e9liser.<\/li>\n<li>Relayer du contenu et vos produits.<\/li>\n<li>Mettre en avant des informations g\u00e9n\u00e9rales et la vie de l\u2019entreprise.<\/li>\n<\/ul>\n<h2>Instagram<\/h2>\n<ul>\n<li>R\u00e9seau social du m-commerce.<\/li>\n<li>Mettre en valeur votre activit\u00e9, votre feed repr\u00e9sente votre identit\u00e9.<\/li>\n<li>Faire conna\u00eetre vos produits.<\/li>\n<li>Se rapprocher de sa communaut\u00e9 (en montrant les coulisses avec des stories, par exemple).<\/li>\n<\/ul>\n<h2>Twitter<\/h2>\n<ul>\n<li>N\u00e9cessite de la fr\u00e9quence de publication.<\/li>\n<li>Faire sa veille et contr\u00f4ler sa e-r\u00e9putation.<\/li>\n<li>Se rapprocher et interagir avec sa communaut\u00e9.<\/li>\n<li>Partager du contenu, de l\u2019actualit\u00e9 et montrer son expertise.<\/li>\n<\/ul>\n<h2>LinkedIn<\/h2>\n<ul>\n<li>Seulement pour le B2B.<\/li>\n<li>Construire une communaut\u00e9 et la fid\u00e9liser.<\/li>\n<li>Relayer du contenu et vos produits.<\/li>\n<li>Mettre en avant des informations g\u00e9n\u00e9rales et la vie de l\u2019entreprise.<\/li>\n<\/ul>\n<h2>Pinterest<\/h2>\n<ul>\n<li>R\u00e9seau social tr\u00e8s int\u00e9ressant pour les e-commer\u00e7ant.<\/li>\n<li>G\u00e9n\u00e9rer des leads.<\/li>\n<li>Donner de la visibilit\u00e9 et mettre en avant vos produits.<\/li>\n<li>Amener du trafic sur votre site web et am\u00e9liorer votre SEO.<\/li>\n<\/ul>\n<h2>Youtube<\/h2>\n<ul>\n<li>Uniquement pour la vid\u00e9o.<\/li>\n<li>Fonder et f\u00e9d\u00e9rer une communaut\u00e9.<\/li>\n<li>Gagner en notori\u00e9t\u00e9 et en viralit\u00e9.<\/li>\n<li>Valoriser votre r\u00e9f\u00e9rencement et amener du trafic.<\/li>\n<li>Se rapprocher du consommateur.<\/li>\n<\/ul>\n<h2>Snapchat<\/h2>\n<ul>\n<li>R\u00e9seau social des millenials.<\/li>\n<li>Vous rapprocher de votre communaut\u00e9.<\/li>\n<li>Cr\u00e9er et partager du contenu viral.<\/li>\n<li>Proposer des contenus cr\u00e9atifs.<\/li>\n<\/ul>\n<h2>TikTok<\/h2>\n<ul>\n<li>TikTok est le r\u00e9seau social qui monte en puissance.<\/li>\n<li>Proposer des challenges, pertinents pour votre entreprise, \u00e0 votre communaut\u00e9.<\/li>\n<li>Cr\u00e9er et partager du contenu viral.<\/li>\n<li>Proposer des contenus cr\u00e9atifs.<\/li>\n<li>Humaniser votre entreprise.<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c7a peut effectivement para\u00eetre simple de parler sur telle ou telle raison, mais c&rsquo;est l\u00e9g\u00e8rement plus complexe que \u00e7a<\/p>","protected":false},"author":1,"featured_media":86952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[123],"tags":[135,136,140,134],"class_list":["post-86946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-captcha","tag-cyber-securite","tag-mot-de-passe","tag-securite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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