{"id":86866,"date":"2022-09-02T20:04:13","date_gmt":"2022-09-02T18:04:13","guid":{"rendered":"https:\/\/www.flojo.agency\/?p=86866"},"modified":"2024-01-14T13:37:21","modified_gmt":"2024-01-14T12:37:21","slug":"la-baguette","status":"publish","type":"post","link":"https:\/\/studjoow.com\/en\/la-baguette\/","title":{"rendered":"Case study: The baguette"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container with-kburns with-parallax\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_afdff6763bb64032a8b0ad99fa81e2dbmv2_d_3484_2362_s_2-scaled.jpg);background-repeat: no-repeat;background-position: center center;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-rgdb-bg\" style=\"opacity: 0.65;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row double-top-padding double-bottom-padding double-h-padding full-width row-parent\" data-height-ratio=\"85\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-info-box  font-172285 top-t-bottom animate_when_almost_visible h4\" ><span class=\"category-info\"> <a href=\"https:\/\/studjoow.com\/en\/category\/etude-de-cas\/\" title=\"View all posts in \u00c9tude de cas\" class=\"\">Case study<\/a><\/span><span class=\"uncode-ib-separator uncode-ib-separator-symbol\">|<\/span>3 Minutes<\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text curtain animate_inner_when_almost_visible el-text-split\" data-delay=\"400\"><h1 class=\"font-762333 fontsize-445851 fontspace-111509 font-weight-700 font-obs\" data-style=\"normal\" data-weight=\"700\" data-font=\"Poppins\"><span class=\"heading-text-inner\"><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\">\u00c9tude<\/span><\/span><\/span><span class=\"split-word word2\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>de<\/span><\/span><\/span><span class=\"split-word word3\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>cas<\/span><\/span><\/span><span class=\"split-word word4\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>:<\/span><\/span><\/span><span class=\"split-word word5\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>La<\/span><\/span><\/span><span class=\"split-word word6\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>baguette<\/span><\/span><\/span><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text curtain animate_inner_when_almost_visible el-text-split\" data-delay=\"400\"><h1 class=\"font-762333 h1 fontspace-111509 font-obs\" data-style=\"normal\" data-weight=\"600\" data-font=\"Poppins\"><span class=\"heading-text-inner\"><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\">Des<\/span><\/span><\/span><span class=\"split-word word2\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>formats<\/span><\/span><\/span><span class=\"split-word word3\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>souple<\/span><\/span><\/span><span class=\"split-word word4\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>pour<\/span><\/span><\/span><span class=\"split-word word5\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>r\u00e9pondre<\/span><\/span><\/span><span class=\"split-word word6\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>aux<\/span><\/span><\/span><span class=\"split-word word7\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>besoins<\/span><\/span><\/span><span class=\"split-word word8\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>vari\u00e9s<\/span><\/span><\/span><span class=\"split-word word9\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>d&rsquo;une<\/span><\/span><\/span><span class=\"split-word word10\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>cha\u00eene<\/span><\/span><\/span><span class=\"split-word word11\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>de<\/span><\/span><\/span><span class=\"split-word word12\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>boulangerie.<\/span><\/span><\/span><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<iframe src=\"https:\/\/www.buzzsprout.com\/2113194\/12060911-etude-de-cas-la-baguette?client_source=small_player&iframe=true\" loading=\"lazy\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" title='Flojo Agency, Etude de cas : La baguette'><\/iframe>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode_text_column\" ><\/p>\n<h2>Contexte<\/h2>\n<p><strong>Histoire de la marque<\/strong> :<\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s un changement de propri\u00e9taire, cette cha\u00eene de boulangerie du Kowe\u00eft \u00e0 envisager une compl\u00e8te modification de l&rsquo;image de marque pour refl\u00e9ter la modernisation de l&rsquo;entreprise et l&rsquo;augmentation de la gamme des produits propos\u00e9s<\/span>.<\/p>\n<p><strong>Studio<\/strong> : <a href=\"https:\/\/www.paragonmc.com\">Paragon Marketing Communication<\/a><\/p>\n<p><strong>Directeur artistiques<\/strong> : Louai Alasfahani<\/p>\n<p><strong>Typography<\/strong> : a<span style=\"font-weight: 400;\">nglaise : Myriad Bold, a<\/span><span style=\"font-weight: 400;\">rabe : personnalis\u00e9, fond\u00e9e sur Myriad Bold<\/span><\/p>\n<p><strong>Colors<\/strong> : Blau (PMS 291), orange (PMS 144) ET GRIS (PMS COOL GRAY 9)<\/p>\n<\/div><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 83%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-86909\" src=\"https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_ea59552f0235491784295ec038ed7176mv2.png.webp\" width=\"458\" height=\"556\" alt=\"\" srcset=\"https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_ea59552f0235491784295ec038ed7176mv2.png.webp 458w, https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_ea59552f0235491784295ec038ed7176mv2.png-247x300.webp 247w, https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_ea59552f0235491784295ec038ed7176mv2.png-10x12.webp 10w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<h2><strong>Un Nouveau D\u00e9part pour la Baguette<\/strong><\/h2>\n<p>Les nouveaux propri\u00e9taires de la cha\u00eene de boulangeries \u00ab\u00a0La Baguette\u00a0\u00bb ont opt\u00e9 pour une identit\u00e9 rafra\u00eechie. Bien que le nom reste inchang\u00e9 depuis plus de 20 ans, ils ont d\u00e9cid\u00e9 de moderniser son apparence. Cette mise \u00e0 jour signale un investissement dans des \u00e9quipements modernes.<\/p>\n<h2><strong>Le R\u00f4le de Paragon Marketing Communication<\/strong><\/h2>\n<p>Paragon Marketing Communication, le studio graphique en charge, a propos\u00e9 le slogan \u00ab\u00a0Un symbole de qualit\u00e9 moissonn\u00e9 dans la nature\u00a0\u00bb. Ce slogan refl\u00e8te l&rsquo;engagement de la marque envers la qualit\u00e9. Ils ont choisi un \u00e9pi de bl\u00e9 m\u00fbr comme embl\u00e8me, pr\u00e9sent\u00e9 dans des formes r\u00e9guli\u00e8res avec des couleurs vives et compl\u00e9mentaires. Le nom appara\u00eet en police sans s\u00e9rif en arabe et en anglais, renfor\u00e7ant l&rsquo;impact visuel.<\/p>\n<h2><strong>Uniformit\u00e9 et Attrait Visuel<\/strong><\/h2>\n<p>L&rsquo;uniformit\u00e9 de l&rsquo;image souligne son attrait. Elle assure aux clients une qualit\u00e9 constante dans tous les \u00e9tablissements au Kowe\u00eft.<\/p>\n<h2><strong>Application du Logo<\/strong><\/h2>\n<p>Facile \u00e0 appliquer, le nouveau logo se d\u00e9cline sur la signal\u00e9tique, les emballages, la publicit\u00e9 et les v\u00e9hicules de livraison. Il communique clairement le positionnement de la marque. Pour une meilleure visibilit\u00e9, des adaptations du logo sont possibles, notamment en format vertical.<\/p>\n<h2><strong>\u00c9l\u00e9ments Secondaires et Emballages Luxueux<\/strong><\/h2>\n<p>Des \u00e9l\u00e9ments d\u00e9riv\u00e9s du logo, tels que des bandes ondul\u00e9es bleues et oranges, apparaissent sur les sachets. Pour les produits haut de gamme comme le chocolat de luxe, une version monochrome blanche sur fond dor\u00e9 est utilis\u00e9e.<\/p>\n<h2><strong>Deux Formats Principaux du Logo<\/strong><\/h2>\n<p>Le logo se pr\u00e9sente en deux formats. Une version verticale avec l&rsquo;ic\u00f4ne au-dessus du nom et une version horizontale avec le nom de chaque c\u00f4t\u00e9 de l&rsquo;ic\u00f4ne. Cette disposition bilingue cr\u00e9e une sym\u00e9trie naturelle.<\/p>\n<h2><strong>Pr\u00e9sence du Logo sur les Fa\u00e7ades et Emballages<\/strong><\/h2>\n<p>Sur les fa\u00e7ades des magasins, le nom pr\u00e9domine, tandis que sur les emballages verticaux, l&rsquo;ic\u00f4ne est plus visible. Les couleurs bleue et orange assurent une coh\u00e9rence visuelle.<\/p>\n<h2><strong>Typographie Arabe et Luxe<\/strong><\/h2>\n<p>La typographie arrondie en arabe refl\u00e8te un style contemporain du Moyen-Orient. Pour les emballages de luxe, le logo monochrome se d\u00e9tache \u00e9l\u00e9gamment sur un fond dor\u00e9. Le logo des fa\u00e7ades est con\u00e7u pour \u00eatre lisible de jour comme de nuit.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-86910\" src=\"https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_17b72ac790e04d23a8f6193524aa037emv2.jpg.webp\" width=\"1605\" height=\"715\" alt=\"\" srcset=\"https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_17b72ac790e04d23a8f6193524aa037emv2.jpg.webp 1605w, https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_17b72ac790e04d23a8f6193524aa037emv2.jpg-300x134.webp 300w, https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_17b72ac790e04d23a8f6193524aa037emv2.jpg-1024x456.webp 1024w, 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tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-86905\" src=\"https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_ea2a48f97b59455b8ec687b2afeaf368mv2.jpg\" width=\"735\" height=\"489\" alt=\"\" srcset=\"https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_ea2a48f97b59455b8ec687b2afeaf368mv2.jpg 735w, https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_ea2a48f97b59455b8ec687b2afeaf368mv2-300x200.jpg 300w, https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_ea2a48f97b59455b8ec687b2afeaf368mv2-18x12.jpg 18w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-4 single-internal-gutter\"><div class=\"uncol style-light\" ><div 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https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_6cbbe1edaa724c80b1150187de908640mv2_d_2700_2680_s_4_2.png-1024x1017.webp 1024w, https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_6cbbe1edaa724c80b1150187de908640mv2_d_2700_2680_s_4_2.png-150x150.webp 150w, https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_6cbbe1edaa724c80b1150187de908640mv2_d_2700_2680_s_4_2.png-768x763.webp 768w, https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_6cbbe1edaa724c80b1150187de908640mv2_d_2700_2680_s_4_2.png-12x12.webp 12w\" sizes=\"(max-width: 1438px) 100vw, 1438px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-4 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-86906\" src=\"https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_b6a35ce4f1684d5baf3f025bb4142617mv2.jpg\" width=\"735\" height=\"489\" alt=\"\" srcset=\"https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_b6a35ce4f1684d5baf3f025bb4142617mv2.jpg 735w, https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_b6a35ce4f1684d5baf3f025bb4142617mv2-300x200.jpg 300w, https:\/\/studjoow.com\/wp-content\/uploads\/2020\/05\/bbd57f_b6a35ce4f1684d5baf3f025bb4142617mv2-18x12.jpg 18w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un changement de propri\u00e9taire, cette cha\u00eene de boulangerie \u00e0 envisager une modification de l&rsquo;image de marque.<\/p>","protected":false},"author":1,"featured_media":86907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[126,137,139,138],"class_list":["post-86866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas","tag-etude-de-cas","tag-identite-graphique","tag-logo","tag-refonte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude de cas : La baguette - Studjoow<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s un changement de propri\u00e9taire, cette cha\u00eene de boulangerie \u00e0 envisager une modification de l&#039;image de marque.\" 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