{"id":86655,"date":"2020-05-01T20:04:13","date_gmt":"2020-05-01T18:04:13","guid":{"rendered":"https:\/\/www.flojo.agency\/?p=86655"},"modified":"2024-01-14T13:43:52","modified_gmt":"2024-01-14T12:43:52","slug":"schindler","status":"publish","type":"post","link":"https:\/\/studjoow.com\/en\/schindler\/","title":{"rendered":"Case study : Schindler"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container with-kburns with-parallax\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-repeat: no-repeat;background-position: center center;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-rgdb-bg\" style=\"opacity: 0.65;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row double-top-padding double-bottom-padding double-h-padding full-width row-parent\" data-height-ratio=\"85\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-info-box  font-172285 top-t-bottom animate_when_almost_visible h4\" ><span class=\"category-info\"> <a href=\"https:\/\/studjoow.com\/en\/category\/etude-de-cas\/\" title=\"View all posts in \u00c9tude de cas\" class=\"\">Case study<\/a><\/span><span class=\"uncode-ib-separator uncode-ib-separator-symbol\">|<\/span>2 Minutes<\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text curtain animate_inner_when_almost_visible el-text-split\" data-delay=\"400\"><h1 class=\"font-762333 fontsize-445851 fontspace-111509 font-weight-700 font-obs\" data-style=\"normal\" data-weight=\"700\" data-font=\"Poppins\"><span class=\"heading-text-inner\"><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\">\u00c9tude<\/span><\/span><\/span><span class=\"split-word word2\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>de<\/span><\/span><\/span><span class=\"split-word word3\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>cas<\/span><\/span><\/span><span class=\"split-word word4\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>:<\/span><\/span><\/span><span class=\"split-word word5\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>Schindler<\/span><\/span><\/span><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text curtain animate_inner_when_almost_visible el-text-split\" data-delay=\"400\"><h1 class=\"font-762333 h1 fontspace-111509 font-obs\" data-style=\"normal\" data-weight=\"600\" data-font=\"Poppins\"><span class=\"heading-text-inner\"><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\">Mise<\/span><\/span><\/span><span class=\"split-word word2\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>\u00e0<\/span><\/span><\/span><span class=\"split-word word3\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>jour<\/span><\/span><\/span><span class=\"split-word word4\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>d&rsquo;un<\/span><\/span><\/span><span class=\"split-word word5\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>logo<\/span><\/span><\/span><span class=\"split-word word6\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>bien<\/span><\/span><\/span><span class=\"split-word word7\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>connu<\/span><\/span><\/span><span class=\"split-word word8\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>pour<\/span><\/span><\/span><span class=\"split-word word9\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>situer<\/span><\/span><\/span><span class=\"split-word word10\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>les<\/span><\/span><\/span><span class=\"split-word word11\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>valeurs<\/span><\/span><\/span><span class=\"split-word word12\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>de<\/span><\/span><\/span><span class=\"split-word word13\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>la<\/span><\/span><\/span><span class=\"split-word word14\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>marque<\/span><\/span><\/span><span class=\"split-word word15\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>dans<\/span><\/span><\/span><span class=\"split-word word16\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>le<\/span><\/span><\/span><span class=\"split-word word17\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>XXIe<\/span><\/span><\/span><span class=\"split-word word18\"><span class=\"split-word-flow\"><span class=\"split-word-inner split-empty-inner\"><span class=\"split-word-empty\">&nbsp;<\/span>si\u00e8cle<\/span><\/span><\/span><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<h2>Contexte<\/h2>\n<p><strong>Histoire de la marque<\/strong> : fabricant mondiaux d&rsquo;escalator, ascenseur et trottoir roulant.<\/p>\n<p><strong>Studio<\/strong> : Interbrand<\/p>\n<p><strong>Directeur artistiques<\/strong> : Andreas Rotzler et J\u00fcrgen Kaske<\/p>\n<p><strong>Typography<\/strong> : Frutiger Next Bold (ajust\u00e9e \u00e0 la main)<\/p>\n<p><strong>Colors<\/strong> : Argent m\u00e9tallique, noir et rouge (PMS 485)<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"uncode-missing-media\" src=\"https:\/\/via.placeholder.com\/500x500.png?text=media+not+available&amp;w=500&amp;h=500\" \/><\/div><\/div><\/div><div class=\"uncode_text_column\" ><p>Interbrand a aid\u00e9 Schindler, fabricant d&rsquo;ascenseurs et de trottoirs roulants, \u00e0 se repositionner en leader. Ils ont red\u00e9fini la marque autour de la mobilit\u00e9 urbaine. Le logo pr\u00e9c\u00e9dent, datant d&rsquo;un si\u00e8cle, pr\u00e9sentait des limites pratiques et esth\u00e9tiques. Il semblait d\u00e9pass\u00e9, surtout avec ses \u00e9l\u00e9ments verticaux difficiles \u00e0 utiliser dans certains contextes.<\/p>\n<h2><strong>Conservation et Innovation<\/strong><\/h2>\n<p>Le logo original, un triangle dans un cercle, restait reconnu et appr\u00e9ci\u00e9. La nouvelle version reste proche de l&rsquo;original, mais avec des am\u00e9liorations significatives :<\/p>\n<ol>\n<li><strong>Dimension et Dynamisme<\/strong> : Le triangle en relief symbolise l&rsquo;innovation et le mouvement subtil.<\/li>\n<li><strong>Tradition et Interaction<\/strong> : Le cercle, conserv\u00e9, \u00e9voque la tradition et le bouton d&rsquo;appel d&rsquo;ascenseur, point de contact entre l&rsquo;homme et la machine.<\/li>\n<li><strong>Futurisme et \u00c9clat<\/strong> : Le style chrom\u00e9 futuriste rappelle les mat\u00e9riaux utilis\u00e9s dans les produits Schindler.<\/li>\n<li><strong>Police Moderne<\/strong> : Le nom s&rsquo;affiche en rouge vif, dans une police sans s\u00e9rif moderne, m\u00ealant tradition et modernit\u00e9.<\/li>\n<\/ol>\n<p>Les longues barres verticales de l&rsquo;ancien logo ont \u00e9t\u00e9 supprim\u00e9es, transform\u00e9es en \u00e9l\u00e9ments graphiques secondaires.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"uncode-missing-media\" src=\"https:\/\/via.placeholder.com\/500x500.png?text=media+not+available&amp;w=500&amp;h=500\" \/><\/div><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<h2>Le Nouveau Logo : Un Symbole de Progr\u00e8s<\/h2>\n<p>Le nouveau logo de Schindler se veut un symbole de progr\u00e8s et d&rsquo;orientation future. Il reste identifiable, faisant \u00e9cho \u00e0 l&rsquo;ancienne version pr\u00e9sente dans les b\u00e2timents du monde entier. L&rsquo;\u00e9quipe de conception a conserv\u00e9 certains aspects tout en modifiant d&rsquo;autres pour am\u00e9liorer la lisibilit\u00e9 et moderniser le logo.<\/p>\n<h2>Processus de Cr\u00e9ation<\/h2>\n<p>Apr\u00e8s avoir d\u00e9fini le concept, l&rsquo;\u00e9quipe a r\u00e9alis\u00e9 des esquisses rapides pour trouver la forme 3D id\u00e9ale. Des fichiers num\u00e9riques d\u00e9taill\u00e9s ont ensuite \u00e9t\u00e9 cr\u00e9\u00e9s pour diff\u00e9rentes applications du logo : impression, affichage num\u00e9rique, signal\u00e9tique 3D, etc.<\/p>\n<h2>Adaptabilit\u00e9 et Vari\u00e9t\u00e9<\/h2>\n<p>Des variantes du logo ont \u00e9t\u00e9 d\u00e9velopp\u00e9es pour s&rsquo;adapter \u00e0 divers contextes : \u00e0 plat ou en 3D, en couleur ou monochrome, imprim\u00e9 ou \u00e9clair\u00e9. Cette flexibilit\u00e9 assure une pr\u00e9sence coh\u00e9rente de la marque dans tous les environnements.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How do you redefine a logo to give it a more futuristic, modern look? What strategy should you use? We tell you all about it.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[126],"class_list":["post-86655","post","type-post","status-publish","format-standard","hentry","category-etude-de-cas","tag-etude-de-cas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude de cas : Schindler<\/title>\n<meta name=\"description\" content=\"Comment red\u00e9finir un logo pour lui donner un aspect plus futuriste et plus moderne ? Quelle strat\u00e9gie utiliser ? 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