{"id":84750,"date":"2020-05-27T09:07:52","date_gmt":"2020-05-27T07:07:52","guid":{"rendered":"https:\/\/www.flojo.agency\/?page_id=84750"},"modified":"2025-07-05T20:02:47","modified_gmt":"2025-07-05T18:02:47","slug":"definitions-glossaire-logo-marque","status":"publish","type":"page","link":"https:\/\/studjoow.com\/en\/fiches\/definitions\/definitions-glossaire-logo-marque\/","title":{"rendered":"Logo \/ Brand"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row style-color-283245-bg row-container onepage-section\" data-label=\"About Us\" data-name=\"about-us\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/studjoow.com\/wp-content\/uploads\/2025\/01\/Studjoow-Slider-Background-2.png);background-repeat: no-repeat;background-position: center top;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row triple-top-padding triple-bottom-padding single-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 double-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h1 class=\"fontsize-160206\" ><span>Logo &amp; marque : d\u00e9finitions des termes essentiels<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>C\u2019est quoi un ambassadeur de marque ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>La notion d&rsquo;ambassadeur de marque peut recouvrir diff\u00e9rentes\u00a0r\u00e9alit\u00e9s relativement distinctes en fonction du type de relation et de la proximit\u00e9 existant entre la marque et l&rsquo;ambassadeur \/ ambassadrice. On peut ainsi distinguer l&rsquo;ambassadeur de marque client, l&rsquo;ambassadeur recrut\u00e9 ponctuellement, l&rsquo;ambassadrice \u00e9g\u00e9rie et l&rsquo;ambassadeur interne. Les trois premiers types sont \u00e9voqu\u00e9s dans cet article alors que le dernier fait l&rsquo;objet d&rsquo;une\u00a0d\u00e9finition sp\u00e9cifique.<\/p>\n<p>L&rsquo;ambassadeur de marque \u00ab\u00a0client\u00a0\u00bb : un\u00a0ambassadeur de marque client est un individu client de la marque qui r\u00e9alise plus ou moins b\u00e9n\u00e9volement et spontan\u00e9ment la promotion d&rsquo;une marque, par le biais du bouche \u00e0 oreille, aupr\u00e8s de ses \u00ab\u00a0pairs\u00a0\u00bb consommateurs. Il peut s&rsquo;agir d&rsquo;une d\u00e9marche spontan\u00e9e d&rsquo;un aficionado de la marque ou d&rsquo;un comportement encourag\u00e9 ou provoqu\u00e9 par la marque \u00e0 l&rsquo;aide de diff\u00e9rents \u00e9l\u00e9ments de motivation (dotation produit, invitation VIP,..). L&rsquo;ambassadeur de marque joue un r\u00f4le de prescripteur aupr\u00e8s de ses proches et connaissances.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>C\u2019est quoi le brainstorming ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Le brainstorming ou remue m\u00e9ninges est une technique d&rsquo;\u00e9tude qualitative et de cr\u00e9ativit\u00e9 utilis\u00e9e notamment pour g\u00e9n\u00e9rer des concepts, des id\u00e9es publicitaires ou des marques. Le concept du brainstorming a \u00e9t\u00e9 promu par le publicitaire Alex Osborn dans les ann\u00e9es 1950 aux USA.<\/p>\n<p>Une r\u00e9union de brainstorming prend la forme d&rsquo;une r\u00e9union de groupe ou chacun est invit\u00e9 \u00e0 \u00e9mettre librement et spontan\u00e9ment des id\u00e9es ou suggestions en relation avec le sujet de l&rsquo;\u00e9tude. L&rsquo;animateur doit s&rsquo;assurer de l&rsquo;absence de jugements n\u00e9gatifs port\u00e9s sur les suggestions sous peine de nuire \u00e0 la \u00ab\u00a0productivit\u00e9\u00a0\u00bb et \u00e0 la cr\u00e9ativit\u00e9 de la s\u00e9ance de brainstorming.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-3\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>C\u2019est quoi le branding ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Le terme de branding d\u00e9signe g\u00e9n\u00e9ralement une logique d&rsquo;action marketing ou publicitaire qui cherche surtout \u00e0 positionner favorablement une marque dans l&rsquo;esprit du consommateur.<\/p>\n<p>Une logique de branding recherche th\u00e9oriquement des effets publicitaires plus qualitatifs de moyen et long terme (attitude, notori\u00e9t\u00e9, image, etc.) que des effets quantitatifs plus ou moins imm\u00e9diats (ventes imm\u00e9diates en e-commerce, visites en points de ventes, etc.).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-4\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>C\u2019est quoi le co-branding ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Dans son sens le plus strict, le co-branding est la pratique qui consiste pour deux marques distinctes et g\u00e9n\u00e9ralement ind\u00e9pendantes \u00e0 cr\u00e9er un produit r\u00e9sultat de la fusion des deux marques. Dans le domaine des produits alimentaires o\u00f9 les pratiques de co-branding sont les plus fr\u00e9quentes, la fusion concerne \u00e0 la fois la composition du produit et le nom du produit ainsi cr\u00e9\u00e9 qui est souvent une juxtaposition des deux marques associ\u00e9es.<\/p>\n<p>Une marque de yaourt et une marque de chocolat peuvent ainsi s&rsquo;allier pour cr\u00e9er une nouvelle marque de yaourt au chocolat. L&rsquo;op\u00e9ration de co-branding peut \u00eatre \u00ab\u00a0domin\u00e9e\u00a0\u00bb par la \u00ab\u00a0marque d&rsquo;accueil\u00a0\u00bb \u00e0 l&rsquo;initiative de la cr\u00e9ation du nouveau produit qui prend alors en charge la production et la distribution. Dans ce cas la marque \u00ab\u00a0invit\u00e9e\u00a0\u00bb est r\u00e9compens\u00e9e par le nouveau d\u00e9bouch\u00e9 et par une \u00e9ventuelle commission sur les ventes. La\u00a0concession de licence de marque\u00a0peut parfois \u00eatre consid\u00e9r\u00e9e comme une pratique de co-branding.<\/p>\n<p>Entendu dans un sens plus large, le co-branding est une pratique marketing ou commerciale qui vise \u00e0 promouvoir simultan\u00e9ment les marques ou produits de deux entreprises distinctes, voire plus.\u00a0La\u00a0collaboration entre les deux marques peut se faire dans le cadre d&rsquo;une publicit\u00e9 (co-advertising\u00a0\/campagne conjointe\u00a0), ou par le biais d&rsquo;une op\u00e9ration promotionnelle associant deux marques. Dans ce sens, il semble plus pertinent de parler d&rsquo;action de\u00a0co-marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-5\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>C\u2019est quoi le chef de produit marketing ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Chef de produit marketing est une fonction g\u00e9n\u00e9ralement pr\u00e9sente au sein des grandes entreprises poss\u00e9dant un large portefeuille de produits ou marques.<br \/>\nDans ce type d&rsquo;entreprise, le chef de produit assure la responsabilit\u00e9 marketing d&rsquo;un produit ou d&rsquo;une marque.<\/p>\n<p>L&rsquo;\u00e9tendue de ses responsabilit\u00e9s regroupe l&rsquo;ensemble des d\u00e9cisions relatives au\u00a0marketing mix\u00a0du produit.<\/p>\n<p>Les d\u00e9cisions prises par le chef de produit marketing doivent \u00eatre coh\u00e9rentes avec la politique marketing globale de l&rsquo;entreprise et doivent prendre \u00e9galement en compte les actions men\u00e9es pour les autres marques ou produits.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-6\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Comment casser les codes ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Casser les codes marketing consiste \u00e0 vouloir diff\u00e9rencier un produit, une marque ou une campagne en changeant les codes de communication habituellement utilis\u00e9s pour un secteur d&rsquo;activit\u00e9.<br \/>\nLes codes cass\u00e9s peuvent concerner le choix de la marque, le design, les couleurs, le packaging, le ton publicitaire, la nature du produit, etc.<\/p>\n<p>Dans la communication, le fait de casser les codes permet de jouer sur la m\u00e9morisation et la perception de la marque (voir\u00a0casser les codes publicitaires). Dans le domaine du packaging cela permet \u00e9galement de faire ressortir visuellement le produit au sein du lin\u00e9aire.<\/p>\n<p>Le fait de casser les codes marketing pr\u00e9sente \u00e9videmment un risque marketing dans la mesure o\u00f9 on prive le consommateur de ses rep\u00e8res habituels. Le plus grand \u00e9chec dans le domaine est probablement celui de Pepsi avec l&rsquo;\u00e9chec de son cola transparent Crystal.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-7\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>C&rsquo;est quoi d\u00e9tourner un logo ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Le d\u00e9tournement de logo est l&rsquo;exercice de cr\u00e9ation graphique par lequel on modifie ou alt\u00e8re le logo officiel d&rsquo;une marque en changeant par exemple son nom et \/ ou le visuel. Le d\u00e9tournement de logo peut\u00a0\u00eatre fait dans une seule logique de cr\u00e9ation intellectuelle souvent\u00a0humoristique ou pour s&rsquo;attaquer d\u00e9lib\u00e9r\u00e9ment \u00e0 une marque.<\/p>\n<p>Le d\u00e9tournement de logo est par exemple souvent utilis\u00e9 pour d\u00e9noncer des pratiques condamnables de marques dans le domaine soci\u00e9tal ou environnemental. Dans des cas plus rares, le d\u00e9tournement de logo peut \u00eatre le fait de la marque elle-m\u00eame \u00e0 des fins de communication \u00e9v\u00e9nementielle.<\/p>\n<p>Sur le plan du droit fran\u00e7ais \/ europ\u00e9en, le d\u00e9tournement de logo par un tiers est normalement interdit par le code de la propri\u00e9t\u00e9 intellectuelle et le droit des marques et peut donc donner lieu \u00e0 des poursuites civiles et p\u00e9nales. La jurisprudence a cependant reconnu un droit \u00e0 la \u00ab\u00a0parodie de marque\u00a0\u00bb et \u00e0 la libert\u00e9 d&rsquo;expression \u00e0 des fins militantes et dans un but d&rsquo;int\u00e9r\u00eat g\u00e9n\u00e9ral. L&rsquo;action de parodie \/ d\u00e9tournement de logo doit cependant \u00eatre totalement \u00ab\u00a0\u00e9trang\u00e8re \u00e0 la vie des affaires\u00a0\u00bb c&rsquo;est \u00e0 dire totalement d\u00e9sint\u00e9ress\u00e9e et ne pas constituer un d\u00e9nigrement.<\/p>\n<p>Les d\u00e9tournements de logo peuvent \u00eatre pr\u00e9judiciables aux marques et \u00e0 leur image notamment dans le cadre de leur propagation sur les m\u00e9dias sociaux. Il peuvent \u00eatre d\u00e9tect\u00e9s par les technologies de\u00a0reconnaissance de logo. Leur gestion est cependant tr\u00e8s d\u00e9licate car les marques souhaitant lutter contre le ph\u00e9nom\u00e8ne peuvent se retrouver confront\u00e9es \u00e0 un\u00a0effet Streisand.<\/p>\n<p>Un des moments o\u00f9 les marques ont elles memes d\u00e9tourn\u00e9s leur logo est pendant la crise du Covid-19, avec la distanciation sociale.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-8\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>C&rsquo;est quoi le d\u00e9tournement de marque ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>L&rsquo;expression de d\u00e9tournement de marque peut correspondre \u00e0 diff\u00e9rentes situations. Le d\u00e9tournement de marque peut d&rsquo;abord d\u00e9signer une pratique par laquelle un tiers tente d&rsquo;usurper l&rsquo;identit\u00e9 d&rsquo;une marque ou tout au moins de d\u00e9tourner un trafic physique ou digital qui est normalement destin\u00e9 \u00e0 cette marque. Pour plus de d\u00e9tails sur cette signification du d\u00e9tournement de marque.<br \/>\nLe terme de d\u00e9tournement de marque peut \u00e9galement \u00eatre utilis\u00e9 pour d\u00e9signer ce qui est dans les faits un\u00a0d\u00e9tournement de logo\u00a0ou plus rarement un\u00a0d\u00e9tournement publicitaire.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-8\" data-row=\"script-row-unique-8\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-8\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-9\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>C&rsquo;est quoi le DNVB ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>DNVB est l&rsquo;initiale de Digital Native Vertical Brand. Il s&rsquo;agit d&rsquo;un terme popularis\u00e9 par Andy Dunn cr\u00e9ateur de la marque Bonobos qui est elle-m\u00eame un symbole du concept de marque digitale.<\/p>\n<p>Les DNVB sont des marques dont le d\u00e9veloppement se fait \u00e0 l&rsquo;origine essentiellement, voire exclusivement, par le biais d&rsquo;une pr\u00e9sence sur Internet permettant d&rsquo;assurer la cr\u00e9ation, la promotion et la distribution de la marque.\u00a0Le caract\u00e8re DNVB d&rsquo;une marque peut s&rsquo;affirmer d\u00e8s sa cr\u00e9ation avec une possibilit\u00e9 de recours au crowdfunding et \u00e0 la\u00a0co-cr\u00e9ation.<\/p>\n<p>Cot\u00e9 promotion, les DNVB utilisent de mani\u00e8re intensive les r\u00e9seaux sociaux pour des publications organiques ou sponsoris\u00e9es, les ph\u00e9nom\u00e8nes de bouche \u00e0 oreille, le\u00a0marketing d&rsquo;influence\u00a0et les\u00a0RP.\u00a0Quant \u00e0 la distribution, elle passe initialement par le biais d&rsquo;une activit\u00e9 e-commerce qui peut s&rsquo;effectuer sur un site marchand\u00a0et \/ ou par le biais d&rsquo;une pr\u00e9sence sur les\u00a0marketplace, etc.).<\/p>\n<p>Une DNVB rencontrant le succ\u00e8s peut logiquement perdre une partie de sa sp\u00e9cificit\u00e9 digitale en investissant les m\u00e9dias publicitaires traditionnels et la distribution en points de vente physiques.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-9\" data-row=\"script-row-unique-9\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-9\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-10\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>C&rsquo;est quoi l&rsquo;histoire de marque ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>La notion d&rsquo;histoire de marque fait g\u00e9n\u00e9ralement r\u00e9f\u00e9rence au fait qu&rsquo;une marque capitalise sur son histoire dans le cadre de sa communication publicitaire. L&rsquo;utilisation de l&rsquo;histoire de la marque est une forme particuli\u00e8re d&rsquo;usage du\u00a0storytelling\u00a0qui est notamment souvent li\u00e9e \u00e0 l&rsquo;usage du\u00a0mythe du fondateur\u00a0et \u00e0 la notion de\u00a0patrimoine de marque.<\/p>\n<p>Le fait de capitaliser sur l&rsquo;histoire de sa marque est notamment une pratique courante dans le domaine du marketing du luxe, mais elle se rencontre \u00e9galement dans de nombreux autres domaines d&rsquo;activit\u00e9s. La pratique peut aller jusqu&rsquo;\u00e0 la cr\u00e9ation de\u00a0mus\u00e9es de marque.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-10\" data-row=\"script-row-unique-10\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-10\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-11\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>C&rsquo;est quoi l&rsquo;identit\u00e9 graphique ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>L&rsquo;identit\u00e9 visuelle d&rsquo;une marque ou d&rsquo;une soci\u00e9t\u00e9 se caract\u00e9rise \u00e0 la fois par ses \u00e9l\u00e9ments constitutifs et par sa fonction.<br \/>\nLes \u00e9l\u00e9ments constitutifs de l&rsquo;identit\u00e9 visuelle sont les diff\u00e9rents \u00e9l\u00e9ments graphiques (logotype, sigle, polices, couleurs, etc..) repr\u00e9sentant la marque sur l&rsquo;ensemble de ses supports de communication.<\/p>\n<p>L&rsquo;identit\u00e9 visuelle a pour objectifs de permettre la reconnaissance de la marque, de v\u00e9hiculer ses valeurs et de conforter son image de marque.<\/p>\n<p>Les diff\u00e9rents \u00e9l\u00e9ments graphiques de l&rsquo;identit\u00e9 visuelle d&rsquo;une marque sont g\u00e9n\u00e9ralement repris et d\u00e9taill\u00e9s dans la\u00a0charte graphique\u00a0de l&rsquo;entreprise.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-11\" data-row=\"script-row-unique-11\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-11\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-12\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>C&rsquo;est quoi l&rsquo;INPI ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>L&rsquo;INPI ou Institut National de la Propri\u00e9t\u00e9 Industrielle est charg\u00e9 de la gestion des marques et des brevets.<br \/>\nC&rsquo;est aupr\u00e8s de l&rsquo;INPI que doit se faire la\u00a0recherche d&rsquo;ant\u00e9riorit\u00e9\u00a0pr\u00e9alable au d\u00e9p\u00f4t d&rsquo;une marque car l&rsquo;organisme g\u00e8re le registre national des marques qui comptabilise pr\u00e8s d&rsquo;un million de marques sur les diff\u00e9rentes\u00a0classes de produits\u00a0au sein desquelles s&rsquo;effectuent les\u00a0d\u00e9p\u00f4ts de marques.<\/p>\n<p>Le d\u00e9p\u00f4t de la marque peut se faire directement aupr\u00e8s de l&rsquo;INPI ou en passant par le greffe du tribunal de commerce.<\/p>\n<p>Pour les curieux, rendez-vous sur le <a href=\"https:\/\/www.inpi.fr\/fr\">site de l&rsquo;INPI<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-12\" data-row=\"script-row-unique-12\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-12\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-13\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Qu&rsquo;est ce qu&rsquo;un logo responsive ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Le concept de logo responsive est une r\u00e9ponse aux limites du\u00a0redimensionnement des logos. Dans un contexte o\u00f9 les supports d&rsquo;affichage des logos sont de nature et de tailles de plus en vari\u00e9s, le design ou la cr\u00e9ation de logo envisag\u00e9 sous un angle responsive permet notamment de s&rsquo;adapter \u00e0 des environnements o\u00f9 l&rsquo;espace d&rsquo;affichage est particuli\u00e8rement r\u00e9duit. C&rsquo;est par exemple le cas lorsque le logo doit s&rsquo;afficher sur l&rsquo;\u00e9cran d&rsquo;un smartphone.<br \/>\nLe concept de logo responsive consiste \u00e0 faire varier le nombre d&rsquo;\u00e9l\u00e9ments du logo et \u00e9ventuellement la disposition de ces \u00e9l\u00e9ments en fonction de l&rsquo;espace disponible et de la forme de cette espace. La charte graphique relative \u00e0 l&rsquo;usage du logo peut ainsi pr\u00e9voir des versions all\u00e9g\u00e9es ou \u00e9pur\u00e9es du logo en fonction de l&rsquo;espace disponible pour \u00e9viter un simple redimensionnement de la totalit\u00e9 du logo qui nuirait \u00e0 la lisibilit\u00e9 de ses \u00e9l\u00e9ments. En fonction de la forme de l&rsquo;espace disponible un \u00e9l\u00e9ment illustratif du logo plac\u00e9 habituellement \u00e0 droite du texte peut passer en dessous ou inversement.<\/p>\n<p>Le concept de logo responsive n&rsquo;est pas en soi totalement nouveau, certaines marques ont depuis longtemps \u00e0 leur disposition des versions all\u00e9g\u00e9es de leur logo \u00ab\u00a0p\u00e8re\u00a0\u00bb ou \u00ab\u00a0principal\u00a0\u00bb. La tendance s&rsquo;est cependant accrue avec la mont\u00e9e en puissance de l&rsquo;affichage \/ exposition sur smartphones.<\/p>\n<p>L&rsquo;expression est par contre plus r\u00e9cente et est directement inspir\u00e9e des pratiques de\u00a0web design\u00a0ou d&#8217;email design responsive\u00a0qui font varier les \u00e9l\u00e9ments \u00e0 afficher et leurs dispositions en fonction de l&rsquo;espace d&rsquo;\u00e9cran disponible.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-13\" data-row=\"script-row-unique-13\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-13\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-14\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Qu&rsquo;est ce le mapping ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Un mapping est une repr\u00e9sentation graphique en deux dimensions qui permet de visualiser le positionnement de diff\u00e9rentes marques, produits ou soci\u00e9t\u00e9s en fonction de 2 crit\u00e8res (prix, qualit\u00e9 per\u00e7ue, modernit\u00e9, etc.).<br \/>\nCe sont les 2 crit\u00e8res retenus qui correspondent aux axes du mapping et qui permettent de positionner les marques sur le graphique et de les situer les unes par rapport aux autres.<\/p>\n<p>La forme de mapping la plus souvent rencontr\u00e9e dans le domaine du marketing est la\u00a0carte perceptuelle.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-14\" data-row=\"script-row-unique-14\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-14\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-15\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Netiquette ? C&rsquo;est quoi ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>La <em>n\u00e9tiquette<\/em> est une r\u00e8gle informelle, puis une charte, qui d\u00e9finit les r\u00e8gles de conduite et de politesse recommand\u00e9es sur les premiers m\u00e9dias de communication mis \u00e0 disposition par Internet. Il s&rsquo;agit de tentatives de formalisation d&rsquo;un certain contrat social pour Internet.<\/p>\n<p><sup id=\"cite_ref-RFC-1855-t-d_1-0\" class=\"reference\"><sup id=\"cite_ref-2\" class=\"reference\"><\/sup><\/sup>S\u2019il ne fallait retenir qu\u2019une r\u00e8gle\u00a0: <i>Ce que vous ne feriez pas lors d\u2019une conversation r\u00e9elle face \u00e0 votre correspondant, ne prenez pas l\u2019Internet comme bouclier pour le faire<\/i>. \u00c0 cette notion de courtoisie et de respect de l\u2019autre viennent ensuite se greffer des r\u00e8gles suppl\u00e9mentaires relatives aux sp\u00e9cificit\u00e9s de plusieurs m\u00e9dias.<\/p>\n<p>Ces r\u00e8gles n\u2019ont cependant pas \u00e9t\u00e9 actualis\u00e9es pour couvrir les m\u00e9dias plus r\u00e9cents (forums, wikis, blogs, vid\u00e9o-conf\u00e9rences, etc.), les standards plus r\u00e9cents (Unicode, XML, etc.) ni les technologies plus r\u00e9centes (haut d\u00e9bit, VoIP,\u00a0<abbr class=\"abbr\" title=\"et cetera\">etc.<\/abbr>).<\/p>\n<p>Par exemple, la signature de mails, la mise en page, la confidentialit\u00e9, les fichiers joints, la politesse, etc.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-15\" data-row=\"script-row-unique-15\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-15\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-16\"><div class=\"row col-double-gutter double-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Qu&rsquo;est ce le personnal branding ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-9 col-md-50 double-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Le personal branding est une pratique qui consiste pour un individu \u00e0 promouvoir\u00a0lui m\u00eame son image et ses comp\u00e9tences par le biais des techniques marketing et publicitaires utilis\u00e9es habituellement pour promouvoir une marque. Dans cette d\u00e9marche, l&rsquo;individu\u00a0vise \u00e0 devenir lui-m\u00eame une \u00ab\u00a0marque reconnue\u00a0\u00bb.<br \/>\nLa d\u00e9marche de personal branding peut \u00eatre entreprise dans le cadre d&rsquo;une activit\u00e9 professionnelle ou \u00e0 titre plus personnel.<\/p>\n<p>Dans le cadre d&rsquo;une entreprise, il existe essentiellement trois\u00a0cas distincts de personal branding.<\/p>\n<p>La premi\u00e8re forme correspond au cas o\u00f9 un individu est \u00ab\u00a0vendu\u00a0\u00bb en m\u00eame temps que la marque parce qu&rsquo;il est en est le symbole et qu&rsquo;il lui est durablement associ\u00e9. C&rsquo;est par exemple le cas de fondateurs comme Alain Afflelou ou Steve Jobs. Dans ce cas, les individus sont \u00ab\u00a0mis en sc\u00e8ne\u00a0\u00bb \u00e0 l&rsquo;occasion de diff\u00e9rents \u00e9v\u00e9nements et peuvent m\u00eame figurer dans les messages ou spots de publicit\u00e9.<\/p>\n<p>La deuxi\u00e8me forme de personnal branding correspond g\u00e9n\u00e9ralement au cas o\u00f9 un cadre ou expert d&rsquo;entreprise se vend lors d&rsquo;\u00e9v\u00e9nements professionnels ou sur Internet par l&rsquo;interm\u00e9diaire d&rsquo;un blog ou des r\u00e9seaux sociaux. Dans ce cas, la situation est plus ambigu\u00eb car l&rsquo;individu repr\u00e9sente la marque ou son employeur mais il \u00ab\u00a0prend \u00e9galement\u00a0\u00bb de la valeur en tant qu&rsquo;individu pouvant un jour \u00eatre sur le march\u00e9 du travail ou cr\u00e9ateur d&rsquo;entreprise ind\u00e9pendant. On parle alors g\u00e9n\u00e9ralement de\u00a0professional branding.<\/p>\n<p>Le troisi\u00e8me cas correspond \u00e0 la d\u00e9marche logique de personal branding dans une logique d&rsquo;activit\u00e9 ind\u00e9pendante ou freelance.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-16\" data-row=\"script-row-unique-16\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-16\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container mobile-hidden\" id=\"row-unique-18\"><div class=\"row unequal col-half-gutter single-top-padding single-bottom-padding single-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_left column_parent col-lg-4 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell single-block-padding style-color-xsdn-bg  unradius-hg\" ><div class=\"uncont\" style=\" max-width:85%;\" ><div class=\"uncode_text_column\" ><h2><strong>Une question ?<br \/>\nUn projet en t\u00eate ?<\/strong><\/h2>\n<p>Besoin d\u2019une agence de communication pour concr\u00e9tiser vos id\u00e9es ? Une interrogation sur les informations de notre site ?<\/p>\n<p>Contactez notre \u00e9quipe sans h\u00e9siter ! 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>Informations<\/option><option value=\"Autre\"  class=\"choice-4 depth-1\"  >Autre<\/option><\/select><\/div><div id=\"wpforms-88161-field_3-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-88161-field_3\">Votre message <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><textarea id=\"wpforms-88161-field_3\" class=\"wpforms-field-small wpforms-field-required wpforms-limit-characters-enabled\" data-form-id=\"88161\" data-field-id=\"3\" data-text-limit=\"500\" name=\"wpforms[fields][3]\" aria-errormessage=\"wpforms-88161-field_3-error\" maxlength=\"500\" required><\/textarea><\/div><script>\n\t\t\t\t( function() {\n\t\t\t\t\tconst style = document.createElement( 'style' );\n\t\t\t\t\tstyle.appendChild( document.createTextNode( '#wpforms-88161-field_5-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 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data-alt-text=\"Envoi en cours\" data-submit-text=\"Envoyer ma demande\" aria-live=\"assertive\" value=\"wpforms-submit\">Envoyer ma demande<\/button><img decoding=\"async\" src=\"https:\/\/studjoow.com\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-19\" data-row=\"script-row-unique-19\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-19\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Logo &amp; marque : d\u00e9finitions des termes essentielsC\u2019est quoi un ambassadeur de marque ?La notion d&rsquo;ambassadeur de marque peut recouvrir [...]","protected":false},"author":1,"featured_media":88411,"parent":84619,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-84750","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glossaire logo &amp; marque\u00a0: d\u00e9finitions des termes essentiels par Studjoow<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les d\u00e9finitions cl\u00e9s du logo et de la marque\u202f: branding, co\u2011branding, logo responsive, DNVB\u2026 pour parler pro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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